On July 12 Puma Football launched 23 globally licensed club Third and Away kits across seven time zones – in what is considered the largest kit launch in the world.

The aim of the kits is to give both the players and fans confidence in style as they step out into their rival’s territory.

Each kit is dark and fearsome in color, technically-advanced, premium in materials and features unique detailing inspired by the individual club’s stadium or town, so home pride is with them wherever they go.

The reveal began in Sydney as the Arsenal FC team stepped out in front of Fort Denison.

As part of the campaign Puma released a film to demonstrate the crazy feeling the football mad can get when they pull on their favorite jersey.

Photo/video courtesy Puma