After the National Institutes of Health found that more than 126 million American adults (more than half of all U.S. adults) reported experiencing some form of pain in their everyday life, Performance Health launched an effort to help inform Americans about existing, non-prescription solutions for pain relief.
Performance Health, makers of Biofreeze Pain Reliever and TheraBand exercise and recovery tools, has partnered with NFL pro and current New Orleans Saints quarterback, Drew Brees. Working together on the national “Safer Pain Relief” campaign, they are joined by healthcare professionals including chiropractor Dr. Jay Greenstein and physical therapist Dr. Kevin Wilk, who treated Brees after he sustained a career-threatening injury.
Championing safe recovery and rehabilitation methods, Brees is joining the “Safer Pain Relief” initiative to speak to the dangers of misusing opioid pain relievers and the opportunity, in many cases, to use alternatives. Under professional advisement, Brees now incorporates Performance Health products, Biofreeze and TheraBand, into his injury prevention, training and pain management routines.
“Fit is critical when you join a team; so is having a shared purpose,” said Performance Health CEO, Mike Orscheln. “We were excited to realize that we share core values and a common purpose with Drew and view him as the embodiment of our recipe for success – using professional care and the brands professionals trust to feel good again after injury, perform better than the year before and live a truly great life.”
”I think the way to get away from opioids is to do it using healthy alternatives,” said Brees. “A huge part of me feeling great going into my 17th season has been the resources and mentorship of my physical therapists. They taught me how to rehab injuries safely and now I’ve got a routine that, once a week, no matter how my body is feeling, I use Biofreeze and TheraBand for preventative maintenance. I want to stay on top of things before they might ever become an issue.”