ArmourBox is able to provide a high level of customization by tapping into the brand’s unique AI system to help arm its human stylists with initial recommendations based off of the subscriber’s profile, purchase data from UA.com and Under Armour’s Connected Fitness customers.
Category: Sports/Fitness
Foot Locker Foundation Holds 17th Annual On Our Feet Fundraising Gala
The event, which took place on Tuesday, October 17 at New York City’s Pier Sixty at Chelsea Piers, benefited educational and other youth initiatives supported by the Foot Locker Foundation.
Accell Group Appoints New CEO
Accell Group N.V has appointed Ton Anbeek as its new chief executive officer and chairman of the board of directors.
Under Armour Partners With St. Olaf College
Under Armour has reached a uniform deal with St. Olaf College, based in Northfield, MN.
OrthoLite Hires Key Account Sales Manager
After a 27-year tenure at Nike, Larry O’Brien will help OrthoLite further strengthen and expand upon the company’s longtime partnership with Nike across all categories.
Team USA Collection Available At Old Navy
Old Navy introduced a new cold-weather accessories collection designed in partnership with the United States Olympic Committee for the 2018 Olympic and Paralympic Winter Games in PyeongChang, South Korea.
Arkansas’ Midwest Sporting Goods Closing
Midwest Sporting Goods in Fort Smith, AK is closing after 77 years in business.
Adidas Hit By Lawsuit By Rick Pitino
The suit claims Adidas has caused the legendary coach “grave damage to his public and private standing and reputation, causing him extreme embarrassment, humiliation, and emotional distress.”
HanesBrands Snaps Up Alternative Apparel
Continuing a string of tuck-in acquisitions in the activewear space, HanesBrands Inc. acquired Alternative Apparel, a marketer of apparel basics under the Alternative brand, for approximately $60 million in cash.
KT Tape Signs Beach Volleyball Rookie Of The Year
KT Tape, a category leader in kinesiology taping products, signed beach volleyball player Sara Hughes as an athlete ambassador.
Competitor Magazine Ceases Print Operations
Competitor Magazine has ended its print magazine following the sale of the publication. The Competitor Running website will continue.
Asics Unveils New Identity: I Move Me
Asics America Corp. announced a new brand campaign and partnership with Grammy-nominated, DJ/producer, international entrepreneur and fitness fanatic, Steve Aoki, who serves as the face behind the “I Move Me” campaign in North America.
Sixty Percent Of Holiday Shoppers Plan To Buy Sporting Goods
According to NSGA’s annual Holiday Shopping Survey, 60 percent percent of Americans plan to purchase sporting goods as a gift this holiday season, up from 59 percent a year ago.
Puma Lifts Guidance On Robust Q3
Puma raised its guidance for the year after reporting better-than-expected third-quarter results.
HanesBrands Acquires Alternative Apparel
HanesBrands Inc. said it expects third-quarter results to come in line with expectations while also announcing that it had acquired Alternative Apparel, a marketer of better apparel basics under the Alternative brand to the distributor, online, direct-to-consumer and traditional retail channels.
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