Macquarie Capital downgraded its rating on Under Armour to “Underperform” due to sales, margin and capital concerns. Sales In North America are expected to be pressured by the speculated exit out from tennis and some outdoor categories as well as continued challenges from Academy Sports & Outdoor.
Category: Sports/Fitness

Deutsche Bank Upgrades Dick’s On Signs Of Stabilizing Industry
Deutsche Bank upgraded its rating on Dick’s Sporting Goods to “Buy”’ due to the signs of more-favorable trends in footwear and inventory pressures across the industry lessening.

Fanatics Opens Pick-Up Lockers At NBA Store
Fanatics has opened a self-serve, order pick-up locker at the flagship NBA Store in New York City. Based on initial program results, Fanatics will expand the automated buy online, pick-up in store (BOPIS) lockers to additional sites in 2018.
Teamwork Acquires License To Norman Rockwell
Teamwork Athletic has acquired the license to Norman Rockwell. The new product features authentic Norman Rockwell illustrations onto their premium sublimated ProSphere holiday sweaters.
Saucony Athlete Molly Huddle Breaks Half Marathon Record
Two-time Olympian and Saucony athlete Molly Huddle broke the American record for the half marathon by running 1:07:25 to finish in seventh place at the 2018 Houston Half Marathon on Sunday. Deena Kastor had held the record.
Kentucky and Oklahoma Take Top Cheer Honor
The College Cheerleading and Dance Team National Championship, an elite competition produced by the Universal Cheerleaders Association and the Universal Dance Association, two Varsity Spirit brands, took place this weekend at the Walt Disney World Resort in Lake Buena Vista, FL.

Football’s Popularity Slips, But Still Overwhelmingly Americans’ Favorite Sport
Football is still the most popular U.S. spectator sport, but it is losing some popularity. While well below football, basketball and both soccer are both gaining ground with soccer now nearly matching baseball’s popularity.
Mammut Signs Sierra Blair-Coyle
Mammut signed Sierra Blair-Coyle, an elite climber, to its ambassador team.
PGA Merchandise Show Brings Back Inventors Spotlight Showcase
Organized in partnership with the United Inventors Association (UIA), the Inventors Spotlight on the PGA Show Floor showcases new golf and golf lifestyle-related products developed by independent inventors.
NSGA Applauds U.S. Supreme Court Decision To Hear Online Sales Tax Case
The National Sporting Goods Association (NSGA) welcomed the U.S. Supreme Court’s decision to hear a South Dakota case on whether online sellers can be required to collect sales tax the same as local stores.

Fila Signs Sponsorship Agreement With WTA Tour’s Ashleigh Barty
Fila announced that it has extended its relationship with Ashleigh Barty, the 2017 Newcombe Medal winner. Barty is on the company’s roster of endorsed ATP World Tour and WTA Tour players who wear the Fila brand on-court.
Former Black Diamond Equipment Business Leaders Launch Reasonworx
Robert Fry and Jeff Roche, both former executives at Black Diamond Equipment, have launched Reasonworx, a new type of business development collective.

NRF: Holiday Sales Grew 5.5 Percent
Holiday sales during November and December increased 5.5 percent over the same period in 2016 to $691.9 billion as growing wages, stronger employment and higher confidence led consumers to spend more than had been expected, the National Retail Federation said.

Will Puma Be Better Off On Its Own?
On a call with media, Bjørn Gulden, CEO of Puma, said the spinoff from Kering will enable Puma to “continue with our current business strategy that has started to show some good results. We would be able to carry on to invest in becoming the fastest sports brand in the world to create value for our retailers, to improve performance for outlets and, of course, excite consumers.”

Aisle Talk, Week Of January 8
Top headlines from the active lifestyle industry you may have missed this week.