Fanatics has opened a self-serve, order pick-up locker at the flagship NBA Store in New York City. Based on initial program results, Fanatics will expand the automated buy online, pick-up in store (BOPIS) lockers to additional sites in 2018.

Customers can now order select items online from the NBA Store at and collect their purchase from a self-serve locker inside New York City’s NBA store (545 Fifth Avenue at 45th Street) without waiting in line.

Once their online purchase is ready for pickup, the customer is notified via SMS or email with instructions on where and how to collect their purchase. Customers simply scan a barcode to open a secure locker compartment with their purchase. They do not have to stand in line and the entire transaction is complete in seconds.