Vasque performance footwear is partnering with Wild South as the presenting sponsor of the Wild South Benefit Tour with Keller Williams and The Stray Birds to show support for protecting natural spaces for everyone to enjoy, throughout the Southeast, Vasq
Category: Outdoor
TEXbase Appoints Director
TEXbase, which provides web-based product compliance, quality and materials management software solutions to many outdoor apparel brands, has appointed an experience fundraiser as its newest board member…
Vivofit Saves Garmin’s Fourth Quarter
Garmin Ltd. reported revenues at its Fitness segment soared by nearly 70 percent and grew from 15 to 25 percent of it revenue in the fourth quarter. However, big increases in advertising needed to launch the Vivofit activity tracker, declining sales at th
Garmin Fitness Sales Soar in Fourth Quarter
Garmin Ltd. reported revenues at its Fitness segment soared by 70 percent in the fourth quarter as consumers snatched up its fitness trackers, easily offsetting a decline at its maturing Outdoor segment…
Under Armour Partners with Muhammad Ali
Under Armour and Authentic Brands Group, LLC (ABG) announced a multi-year Muhammad Ali brand partnership. Under Armour will utilize the iconic imagery, video, and quotes from the Muhammad Ali archive to form the basis of a comprehensive, global brand inte
Jabra Hires Director Of Marketing For North America
Jabra, the maker of sports audio products for sports enthusiasts, hired Karin Piscitelli as director of marketing to oversee all marketing activities in North America. Piscitelli comes to Jabra from City Sports…
Zappos.com Signs on as Title Sponsor of San Francisco’s Bay to Breakers Race
Zappos.com signed on as the title sponsor of the San Francisco footrace, Bay to Breakers. The event will be renamed Zappos.com Bay to Breakers during the brand’s multi-year partnership…
Fanatics Hires Chief Information Officer
Fanatics, Inc. hired Nick Eshkenazi as the company’s chief information officer. Most recently, he served as the chief information officer for SanMar Corporation…
Dorel Sports Assigns Ingrao to Key Sporting Goods Accounts
Dorel Sports has named Adam Ingrao vice president, key accounts, where he will lead the company’s efforts with such North American retailers as Sport Chek, Dick’s Sporting Goods, Performance Bike and REI…
Wolverine Brand Names Director of Sales for Lifestyle/Heritage
Wolverine Brand has named Denise Trella as the director of sales for its lifestyle and heritage product categories.
Previously Trella had been with Cole Haan for 10 years…
The Outdoor Foundation Partners with 1% for the Planet
Outdoor Foundation, a not-for-profit affiliate of Outdoor Industry Association dedicated to getting youth vested in outdoor recreation, has partnered with 1% for the Planet in hopes of reaching more, like-minded donors…
Overseas Consumers Step up to Fuel Wolverine in Q4
A strengthening U.S. dollar did not prevent Wolverine Worldwide Inc. from posting impressive numbers in the fourth quarter even though its sells 45 percent of its shoes overseas. Executives said strong overseas demand for Cat, Harley-Davidson and Wolver
Kwik Tek Sues to Protect Patents
Kwik Tek Inc. is suing Nash Manufacturing Inc. and Wow Watersports LLC, alleging the companies infringed on Kwik Tek’s patent for Sportstuff Booster Ball and Airhead Bob products…
Youngone Corp. Acquires Control of Scott Sports
Youngone Corp., which both manufactures and distributes special outdoor apparel brands, has upped its stake in Scott Sports of Switzerland to 50.01 percent with a total investment of 154.5 billion won, or about $140.4 million…
Yampa Valley Outdoor Picks up Sport Hansa Brands
Sport Hansa LLC has selected Yampa Valley Outdoor as its new sales representative in the Rocky Mountain region including Utah, Wyoming, Colorado and New Mexico…
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