Wolverine Brand has named Denise Trella as the director of sales for its lifestyle and heritage product categories. In this role, Trella will oversee all sales efforts to drive growth and profitability in the lifestyle and heritage categories, including sales of the brand’s Wolverine 1000 Mile and Wolverine Since 1883 Collections for men and women. Trella will report to Tim Bushell, Vice President and General Manager Wolverine Brand.
“We are thrilled to have Denise join our team,” said Bushell. “Her wealth of sales experience and strong relationships in the industry will be instrumental to the strategic growth of this key product category moving forward.”
Previously Trella had been with Cole Haan for 10 years, most recently as a sales manager for women’s footwear managing relationships with key customers like Nordstrom and Nordstrom Rack. She was also an account manager for men’s footwear, fostering relationships with major department stores and independent retailers. Trella graduated from DePaul University with a degree in commerce, business and marketing.
“I’m very excited to join a brand that prides itself on craftsmanship, quality products and timeless style, and I look forward to being part of Wolverine’s success in the future,” Trella said.