The former brand director at Platypus Hydration is taking on Therm-a-Rest, while a former project engineer with Yeti Cooler will take on Platypus, SealLine and PackTowl.
Category: Outdoor
Timbuk2 To Open Two New York City Stores
The first will open in Manhattan on October 15, followed by a Brooklyn store opening in November.
Angel Fire Celebrates 50th Anniversary Season
The resort expanded its terrain parks, added snowcats and will host a weekend-long celebration in January to mark its Golden Anniversary.
Nikwax Adds East Coast Sales Agencies
The additional agencies are intended to better serve specialty retail for the fall trade show season.
Icebug Footwear Hires Mid-Atlantic Sales Rep
Working with companies such as Kavu, Picky Bars and Aquamira, Byer has a history in the endurance sports industry and has had success working with up-and-coming brands.
OIA Endorses Gubernatorial Candidates In Vermont, Montana
These endorsements come as part of OIA’s growing focus on the role state and local governments can play to support its members as well as close-to-home recreation opportunities.
Sports Direct Lowers Earnings Guidance
The U.K.’s largest sporting goods retailer said it now expects underlying earnings before income taxes, depreciation and amortization (EBITDA) to come in around £300 million in fiscal 2017.
AAFA Calls For Alibaba To Be Re-listed As Notorious Market
In its letter, AAFA emphasized Alibaba’s failure to meet the USTR’s recommendations to prevent the sale of counterfeits on its platforms.
Council On Active Aging Issues 2020-2030 Plan
“The focus is on developing plans to maximize the functional ability of every person, to create age-friendly environments, and to align health systems with the needs of older populations,” the ICAA said in a statement.
L.L.Bean Kiosk Shop To Operate Year Round
The 150-square-foot kiosk in the Shops at Prudential Center will represent the brand’s first urban location outside Maine.
The North Face Launches First U.S. Urban Exploration Concept Shop
The storefront in the Jackson Square neighborhood in San Francisco is the first of its kind in the U.S., and will focus exclusively on the label’s premium streetwear range.
Consumer Engagement Helps Interbike Lure Back Specialized And Trek
While two of the nation’s largest bike brands have skipped the industry’s Las Vegas trade show in recent years, they’re expected to exhibit at Interbike’s first East Coast event later this month.
Altra Named Western States 100 Presenting Sponsor
The agreement builds on an already successful partnership that began in October 7, 2015, in which Altra was Western States’ exclusive footwear sponsor.
Upbeat Forecasts Arrive For Holiday Season
Led by digital but helped by an improving job market, sales are expected to come in solid to strong this holiday-selling season, according to a round-up of the latest forecasts.
Hydro Flask Proves Well Worth The Money
Even at a multiple approaching 12 times the expected calendar year 2016 earnings, the price Helen of Troy Ltd. paid to acquire the brand is looking like a bargain.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal