SGB talks with REI’s director of in-house cycling product on the decision to nix its 30-year-old Novara brand in favor of Co-op Cycles, with a greater focus on the trail.
Category: Outdoor
Wigwam Mills Names Wheeler President And CEO
Sheboygan, WI-based sock company Wigwam Mills Inc.’s board of directors named apparel and consumer goods veteran Thomas M. Wheeler as President and CEO.
Compass Consummates Sale Of Tridien Medical
Compass does not expect to record a significant gain or loss as a result of the sale. The proceeds will be used to pay down outstanding debt under the company’s revolving credit facility.
Eagle Creek Joins ATCF As Founding Member
REI Adventures, Exofficio, Uncruise and the Adventure Travel Trade Association also joined the Adventure Travel Conservation Fund.
Vista Outdoor Donates Employee-Built Bikes
40 teams of employees built 70 bikes, which were presented to the National Ability Center, along with CamelBak water bottles and Bell and Giro bicycle helmets.
Sperry Signs Media Agency
Horizon Media will handle all media planning and activation for the brand with the exception of search and e-commerce.
Trade Groups Urge Fed Invervention In Hanjin Bankruptcy
The National Retail Federation and the Hardwood Federation led a coalition of 120 organizations representing retailers, manufacturers, agribusinesses and other sectors affected by the Hanjin Shipping bankruptcy in sending a letter to Commerce Secretary Penny Pritzker outlining specific concerns and urging her continued leadership in bringing about a resolution.
REI Pulls Plug On Novara Bike Brand, Launches Co-op Cycles
After 23 years, REI pulled the plug on the Novara bike brand and relaunched a private bike label under its Co-op name.
Outdoor Participation Grows, But Number Of Outings Drop
1 million more Americans got outside during the year to recreate, but did so fewer total times. Young adults lead gains.
Sterling Rope Joins Smith College To Develop Performance Test
The life-safety rope, cord and hardware manufacturer will work with Smith College’s Picker Engineering Program to develop a rope performance testing apparatus.
Swanson Russell Promotes Finnegan To VP
Patrick Finnegan worked on several of the company’s big outdoor recreation accounts, including Gerber, Humminbird, Minn Kota, Nebraska Game & Parks Commission and Sig Sauer.
Helly Hansen Joins The Conservation Alliance
The partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to protect North America’s last wild spaces.
Good To-Go Hires Five, Completes Facility Expansion
Good To-Go, a dehydrated meal brand, added five employees and completed a 3,700-square-foot expansion in order to increase capacity and respond to demand.
HippyTree Adds Rocky Mountain Rep
Ryan Gass and his MountainStyle Collective sales agency will service Utah and Wyoming region for the for the surf and climbing apparel brand.
Duca Del Cosma Acquired By Hi-Tec Owner
The originally Italian golf brand, created in 2007 by Baldovino Mattiazzo, has recently been acquired by shoe entrepreneur Frank Van Wezel, owner of sport shoe brands Hi-Tec, Magnum, Interceptor and 50 Peaks.
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