Hillsound Equipment, a producer of winter traction equipment and gaiters for urban and outdoor enthusiasts, unveiled three new partnerships with sales reps in the Rockies, Mid-Atlantic and Pacific Northwest regions of the United States.

With more than 40 years of combined sales experience, Green River Sales specializes in the outdoor and action sports industry and will represent Hillsound in the Rocky Mountain region.

Based in Ithaca, NY, Dedication Sports Group has a combined 65 years of experience as buyers, managers, guides, shop owners, outfitters and athletes and will represent Hillsound in the Mid-Atlantic states.

PlayNorthWest is a women-owned, all women’s agency with a strong passion for the outdoors and the products that take them there, and will represent Hillsound in the Pacific Northwest region.

“We are so excited to welcome these three awesome agencies to our team,” said Hillsound Marketing Manager Jessica Greinke. “They each have such a strong presence in their regions and we are confident they will represent our brand well with their enthusiasm and extensive experience in the industry.” 

Based in Vancouver, Canada, officials said Hillsound is continuing its growth in the United States via strategic partnerships with sales agencies “who share the brand’s values and commitment to providing the best possible outdoor products to consumers.” Hillsound offers a range of traction devices for a variety of categories, from winter hiking to ice fishing.

Photo courtesy Hillsound