Former Lululemon executive Cory Bayers will serve as vice president of marketing, while Ryan Shadrin has been named vice president of global direct to consumer.
Category: Outdoor
Wolverine World Wide Breaks Ground On Big Rapids Plant Expansion
Wolverine will be expanding the facility by 16,000 square feet. The facility makes Bates military footwear and supports Made in the U.S.A. programs for the Wolverine, Hytest and Merrell brands.
Lenzing To Invest €100 Million In Pulp Production
The investment will expand and modernize existing dissolving wood pulp production, which is used to make Modal and other fibers used by outdoor apparel brands.
Patagonia Sponsors Access Fund 25th Anniversary
The outdoor apparel company is the title sponsor for an event celebrating 25 years of climbing advocacy.
RECALL: 1,000 Specialized S-Works Road Bikes
The company recalled the 2016 Venge Vias and Venge Pro Vias road bicycles after learning the rear wheel can slip from the drop out and damage the rear triangle.
What’s Your Overtime Plan For The Next Trade Show?
Beyond the larger implications of the updated rules, the active-lifestyle industry will have to address overtime hours at trade shows.
Sports Specialists Ltd. Names Dave Nacke As New President
The marketing, purchasing and merchandising group for specialty snow sports retailers brought Nacke on board from Nation’s Best Sports.
Warren Kanders Buys Stake In Carve Designs
With a significant investment in the women’s swim and beach wear company, Kanders is now the largest investor in, and chairman of, four active lifestyle companies.
Yaktrax, DryGuy, Falke Form Cold Conquerors Team
The ambassadors will receive traction and warming products from Yaktrax, apparel from Falke and a range of dryers from DryGuy.
Bass Pro Commits To Jobs In Nebraska
CEO Johnny Morris reassured employees that the merged company would retain a significant amount of operations in Nebraska.
Accell’s Pizzi To Head Stand-alone E-bike Unit
After a two-year assignment helping the company realign its North American bicycle business, Larry Pizzi will head a new entity devoted to growing e-bike sales.
Patagonia Ramps Up Fair Trade Certified Program
By next fall, the brand will source 300 styles through the program, including its popular Synchilla Snap-T fleece, according to CEO Rose Marcario.
Blundstone Launches #HowIRoam Campaign
The Instagram campaign offers a chance to win a trip for two to Tasmania.
Treksta Again Sponsors Banff Festival
The World Tour hosts more than 300 screenings of some of the festival’s best films in cities and towns around the U.S. and Canada.
Dick’s Brings Out Carrie Underwood For Houston Openings
The multi-platinum superstar and Calia designer will join Jason Aldean, Roger Clemons, Warren Moon and Clyde Drexler as part of more than 40 planned special guest appearances set for the grand opening weekend.
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