Vicious Fishing has signed a licensing agreement with Gecko Gear, Inc. and will be showcasing the products for the first time at ICAST 2011…
Category: Outdoor
Bushnell Outdoor Products Creates Bushnell Eyewear Division
Bushnell Outdoor Products has created the Bushnell Eyewear Division, a new segment of the company that will oversee the Bollé, Bollé Safety, Cébé and Serengeti eyewear brands…
Feds to Begin Tracking Assualt Weapons Sales in Southeast
The Dept. of Justice will begin requiring dealers in Texas, California, Arizona and New Mexico to file multiple sales reports on the sale of certain rifles…
Icebreaker TapsTanouye as VP of Development and Sourcing
Linda Tanouye has joined Icebreaker as vice president of development and sourcing…
Nature Valley Continues National Parks Project
Nature Valley has partnered with travel expert and TV personality Samantha Brown to encourage Americans to visit and care for national parks. As part of its multi-media National Parks Project, which was launched in 2010, Nature Valley is donating $400,000
Phiten Supports Dodgers Dream Foundation
Phiten, the maker of the titanium necklaces, announced its partnership with the Dodgers Dream Foundation to support the organization's charitable efforts and fundraising events, which benefit youth in Los Angeles-area communities…
Vail Resorts Sees E-Commerce Plans Fast Tracked by DotCom Acquisition
Specialty Sports Venture (SSV), the retail/rental arm of Vail Resorts Inc, took the fast lane to e-commerce last week by acquiring Outdoor Outlet, LLC. The Appleton, WI company owns and operates www.O2GearShop.com, a rapidly growing online retailer of out
Adidas Group Launches Venture Capital Fund
In its bid to overtake Nike by 2015, Adidas Group has fully backed Hydra Ventures, a new venture capital firm that will create and develop new consumer brands in the apparel, footwear and sports related areas…
Li Ning Sees Sales and Margins Sliding in First Half
Li Ning Co Ltd., China's biggest sporting goods maker, said it expects revenue to decline 5 percent in the first half of 2011 from a year ago as it moves to revamp distribution channels…
WFSGI Inks MMG Agreement
The World Federation of the Sporting Goods Industry (WFSGI) extended its partnership with Messe Mûnchen GmbH (MMG), the organizer of the International Trade Fair for Sports Equipment and Fashion…
Columbia to Collaborate with Jeffrey New York
Columbia Sportswear said it is collaborating with fashion designer Jeffrey Kalinsky, founder of legendary New York luxury boutique Jeffrey New York and the executive vice president of merchandising for Nordstrom…
Mammut Acquires Snowpulse
Mammut acquired Snowpulse, a fellow Swiss company that makes one of Europe's leading air bags for surviving avalanches. Air bag technology has been used for decades in Europe to protect backcountry skiers from avalanches, but is only now be adopted i
Johnson Outdoors Acquires LakeMaster Brand
Johnson Outdoors Marine Electronics, Inc. announced it has acquired the assets of Waypoint Technologies, maker of LakeMaster, a leading brand of high definition electronic lake charts among Northern US anglers…
Universities to Wear LeBron James Gear Under Sponsorship Deal
LeBron James has struck sponsorship deals with Ohio State, Kentucky and Miami to wear his Nike-branded gear, the South Florida Sun-Sentinel reports…
Bushnell Outdoor Forms Eyewear Division
Bushnell Outdoor Products, the maker of sports optics, outdoor accessories and premium eyewear, announced the creation of the Bushnell Eyewear Division, a new segment of the company that will oversee the Bollé, Bollé Safety, Cébé and Serengeti eyewear bra
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