Bushnell Outdoor Products, the maker of sports optics, outdoor accessories and premium eyewear, announced the creation of the Bushnell Eyewear Division, a new segment of the company that will oversee the Bollé, Bollé Safety, Cébé and Serengeti eyewear brands.
Bushnell Eyewear will be led by Olivier Ciaravino, the new president of the division. Ciaravino will office in the division’s new headquarters in Suresnes, France, and oversee a team that will be located in several of the company’s global offices, including the company’s Overland Park, Kan., corporate headquarters.
“The creation of the Bushnell Eyewear Division represents a wholesale commitment throughout the organization to our growing eyewear business,” said Olivier Ciaravino, Bushnell Eyewear President. “It’s an honor to be chosen to lead this talented, global team, and Im excited about the possibilities that lie ahead for this business unit,” added Ciaravino.
The new division will include regional business units in North America, Europe/MEA and Asia Pacific. Several employees are relocating to the new division headquarters in Suresnes, France, but no jobs will be affected by this reorganization – in fact, the company plans to add positions globally as part of its expanded investment in the eyewear division.
“Creating this division within our existing corporate structure is an essential and logical evolutionary step for our organization,” said Blake Lipham, Bushnell Outdoor Products CEO. “Our eyewear brands represent an important, growing segment for our company and deserve the undivided attention of this team,” added Lipham.