LeBron James has struck sponsorship deals with Ohio State, Kentucky and Miami to wear his Nike-branded gear, the South Florida Sun-Sentinel reports.
As pointed out by the Sun-Sentinel, James will follow in the footsteps of Michael Jordan, whose Nike gear is associated with his alma mater, North Carolina. California and Cincinnati also sport the Jordan brand through sponsorship deals.
James has close ties to each of the programs he will sponsor. The Miami Heat forward is from the state of Ohio. He also maintains a close relationship with Kentucky coach John Calipari and has scrimmaged against players from the Miami Hurricanes program since joining the Heat in 2010.