Mammut Acquires Snowpulse

Mammut acquired Snowpulse, a fellow Swiss company that makes one of Europe’s leading air bags for surviving avalanches. Air bag technology has been used for decades in Europe to protect backcountry skiers from avalanches, but is only now be adopted in the United States thanks to studies showing it dramatically reduces avalanche victims chances of being buried.


The acquisition will help round out Mammut’s portfolio of backcountry safety gear, a small but rapidly growing niche market that includes avalanche transceivers, shovels and probes. It will also help Snowpulse contend with growing competition from U.S. brands that have entered the market with less expensive air bag solutions.


Mammut, which closed the deal July 1, was already licensing Snowpulse venturi technology to equip a new line of air bag packs Mammut will launch this fall/winter.


Snowpulse SA CEO Yan Berchten and CTO Pierre Yves Guernier, who founded and owned Snowpulse, have stayed on and will continue to oversee development, quality control and sales and marketing of air bag products from Snowpulse’s headquarters in Martigny, near the popular freeriding areas of Verbier and Chamonix.


Mammut intends to continue to market the proven Lifebag models and the Snowpulse R.A.S. models under the Snowpulse brand. Dealers in the existing distribution network will be contacted by their distributor over the next few weeks and informed of the subsequent process.

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Mammut Acquires Snowpulse

Mammut has acquired 100% ownership of Snowpulse, a fellow Swiss company that makes one of Europe’s leading air bags for surviving avalanches.


The acquisition will help round out Mammut’s portofilio of backcountry safety gear, including avalanche transceivers. On July 1, 2011 100 percent ownership of Snowpulse’s share capital passed to Mammut. The company will now be progressively integrated in the Mammut Sports Group. This puts Mammut in a strong position to further consolidate its own market presence.


The founders and former owners of Snowpulse SA, Yan Berchten, CEO, and Pierre Yves Guernier, CTO, will continue their involvement in the world of airbags, as employees of the Mammut Sports Group. Based in Snowpulse’s current premises in Martigny, they will work on product development, quality control, production, sales and marketing of airbag products.


“Becoming part of the Mammut Sports Group AG will give Snowpulse the capacity to fully exploit the potential of these excellent products all over the world,” explains Yan Berchten. Otherwise, the company from Martigny, not far from the freeriding Meccas of Verbier and Chamonix, would have had to confront a challenging growth phase.

Mammut intends to continue to market the proven Lifebag models and the Snowpulse R.A.S. models under the Snowpulse brand. Dealers in the existing distribution network will be contacted by their distributor over the next few weeks and informed of the subsequent process.


The Snowpulse Airbag is based on the same functional principle as a life jacket for water sports: it places the wearer in a supine position, with his or her head facing upwards. According to the phase separation principle, larger particles float up to the surface of a liquid after a short time. The airbag increases the wearer’s volume, helping him or her to stay on the surface of the avalanche in an emergency situation. This can help to prevent a deep burial, which would make the search process more difficult.

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