Linda Tanouye has joined Icebreaker as vice president of development and sourcing.


Based out of Icebreakers US headquarters in Portland, Oregon, USA, Tanouye will be responsible for leading the companys development team and for sourcing new manufacturing capabilities.

As Icebreaker continues to expand, Linda Tanouye will be instrumental in developing the new manufacturing capabilities needed to support the companys growth and future product strategy, said Icebreaker Founder and CEO Jeremy Moon. She brings to Icebreaker an incredible depth of experience and has a passion for working with companies in their early years, when setting up and optimizing product development, sourcing, and production is most crucial.


Tanouye has 20 years of experience in development and sourcing for outdoor apparel companies, including TaylorMade-adidas Golf, where she was Senior Director of Global Apparel Development for 11 years. She was recruited in 2000 to work for TaylorMade as the Director of Apparel Product Development. At the time, adidas has just purchased Salomon, which in turn, owned TaylorMade. adidas wanted to start a golf apparel division based in the Carlsbad Taylor Made Golf headquarters. Tanouye helped forge the apparel line, creating product from scratch and building the sourcing base and infrastructure to support it, and building it into a $250MM category of leading global golf performance products.


Prior to joining TaylorMade-adidas Golf, Tanouye was Director of Apparel Development, Production and Sourcing for Vans, Inc., where she developed and delivered the first Vans apparel range, enabling the brand to expand from their skate shoe roots and increase market presence. Her first apparel job was with NIKE, Inc. when the company was still in its early breakout and growth phase. As Product Line Manager, Tanouye managed the design and development of the Mens Basics category, which represented 40 percent of the NIKE apparel line.


Icebreaker is a fantastic brand with enormous growth potential, and I am excited to be joining the team and helping bring it to the next level globally through innovations using merino wool, said Tanouye.