Exceed Company Ltd. Chairman and CEO Shuipan Lin has still not lined up financing to take the company, which is one of China’s leading domestic sportswear brands, private…
Category: Outdoor
Under Armour Signs NFL All-Pro Patrick Peterson
Under Armour has signed two-time first-team NFL All-Pro cornerback Patrick Peterson to a multi-year partnership. Selected to the Pro Bowl in each of his first three seasons, Peterson…
Field and Stream to Open Another Pennsylvania Store
Field & Stream, the specialty hunting and fishing store owned by Dick’s Sporting Goods, will open a new store in Washington, PA on Sept. 12…

Keen Hires Michael Minter as VP of Creative
Keen, Inc. hired its first in-house VP of creative, Michael Minter. It also announced the launch of its new Innovation Lab based in Portland, OR. He was most recently global creative director/global director of marketing at Sanuk…
Adidas Outdoor Expands DryDye Collection for Spring 14
Adidas Outdoor has extended its DryDye apparel collection, which consists of shirts dyed using an innovative waterless techology, for Spring 2015…
PeopleForBikes, IMBA Extend Agreement
PeopleForBikes reaffirmed its commitment to the International Mountain Bicycling Association (IMBA) with an agreement to support IMBA’s work developing mountain biking nationwide…
Primaloft Bringing Performance Down to Spring Garments
PrimaLoft Inc. is working with several outdoor brands to bring its Performance Down Blends to lightweight garments specifically designed for spring and summer activities…
AAFA Delegation Wraps up DC Blitz
The American Apparel and Footwear Association (AAFA) brought more than two dozen apparel, footwear, and retail executives to Capitol Hill last week to lobby for…
Camping and Softgoods Help Cabela’s Offset Plummeting Guns Sales in Q2
Cabela's Inc. was able to partially offset a steep drop in gun and ammo sales and report record operating margins in the second quarter by growing sales of camping gear, apparel and footwear to 60.8 percent of merchandise sales…
Sierra Designs Hires Head of Global Sales
Sierra Designs has hired outdoor industry veteran Bill Conradt to the head of global sales position…
Xpress Boats Signs Marketing Agreement with Lew’s Reels
Xpress Boats of Hot Springs, Arkansas has announced a collaborative marketing agreement with Lews Reels, makers of the Lews Speed Spool, which launched the low-profile craze more than 40 years ago…
Larson Boat Group Partnering With Gekko Boats
Larson Boat Group has entered into an agreement to manufacture Gekko Sport's 4-models of tow-boats from their Little Falls, MN manufacturing facility…

Under Armour’s Momentum Continues in Q2
With a particularly encouraging performance from its footwear category and international overall, Under Armour reported second-quarter results that exceeded expectations, prompting it to sharply raise its guidance for the full year. The company took its f

Callaway Golf Claims Turnaround Continues
Callaway Golf Co. reported lower sales and profits in the second quarter but asserted that its turnaround is “well underway and positioning it for a return to profitability for the full year.”..

Fitness Pace’s Brunswick Corp. Q2 Revenues
Brunswick Corporation’s second-quarter sales grew 3.8 percent in the second quarter. Earnings rose 10.2 percent to $88.6 million, or 93 cents a share, besting Wall Street’s consensus estimate of 91 cents a share…