Xpress Boats of Hot Springs, Arkansas has announced a collaborative marketing agreement with Lews Reels, makers of the Lews Speed Spool, which launched the low-profile craze more than 40 years ago.
“Xpress Boats long history as an innovator in the boating industry as the original all-welded aluminum boat manufacturer parallels and compliments our company's story and we are excited to be collaborating with Xpress,” said Lews Field Promotions Manager Mike Eustler.
“Lews Reels has been in our family boats as a trusted fishing partner for many years and the BB1 is my personal choice”, said Rory Herndon VP of Xpress Boats. “We work and live the outdoor experience and Lews Reels is another great addition to our collaborative marketing team.
