Outdoor Retailer Show Director Kenji Haroutunian will step down at the end of the month and be succeeded by Marissa Nicholson, according to Emerald Expositions, which owns the biannual trade show. A member of the SGB 40 Under 40 class of 2013, Nicholson
Category: Outdoor
Under Armour Signs US Soccer Star Jermaine Jones
Under Armour added Jermaine Jones to its roster of athletes. The central midfielder is coming off a strong performance for the US Men's National Team in Brazil and recently joined the New England Revolution of MLS…
PrimaLoft Adopts Responsible Down Standard
PrimaLoft, Inc. has adopted the Responsible Down Standard and said it has nearly doubled the number of brand partners who will use its Performance Down Blend and introduce PrimaLoft Black Insulation Down Blend for Fall ’15…
Skullcandy Operating Income Surges on Strong Q3 Sales
Skullcandy Inc. grew its operating income more than six fold in the third quarter ended Sept. 30 and blew through analysts' earnings estimates as net sales increased 16.1 percent to $58.1 million…
Survey: Inactivity Pandemic Impacting Industry Revenue
According to a recent survey by PHIT America of more than 50 leaders in the sports, health, and fitness industries, more than 90 percent agree that the ‘Inactivity Pandemic’ is an issue that’s having negative side effects on the sports i
Eagles Nest Outfitters Launches New Website
Eagles Nest Outfitters launched a new smartphone-friendly Web site featuring a virtual hangout called 'Enopia,' and much rich content including video set up instructions for its packable hammocks and hammock accessories…
GoPro Names Content Chief
GoPro appointed former media executive Zander Lurie as Senior Vice President of Media, effective immediately. Lurie will provide strategic leadership of the creation, curation and distribution of content. He will report to GoPro President Tony Bates…
Columbia Sportswear Signs On with U.S. Freestyle Ski Team
After a successful partnership leading up to the 2014 Olympic Winter Games in Sochi, Russia, the U.S. Freestyle Ski Team announced that Columbia Sportswear will be its official uniform partner through the 2022 Olympic Winter Games. The eight-year deal con
New Balance Partners with RootsRated to Promote Trail Running
RootsRated, the online and mobile resource for “where to go outdoors,” has partnered with New Balance to explore the “why” of trail running and grow the sport through a unique content-creation campaign…
Under Armour Promotes Stafford and Mirchin
According to a regulatory filing with the Securities & Exchange Commission, Under Armour Inc. promoted Henry B. Stafford to chief merchandising officer, Matthew C. Mirchin to president, North America, and Adam Peake to EVP, global marketing….
Chaco Wraps Up 2014 Fit For Adventure Tour
Chaco said its “Fit for Adventure Tour,” including 8 music festivals, three college football games, two whitewater events, engaged more than 58,000 unique consumers and raised over $13,000 for Big City Mountaineers…
OBIT: The Forzani Group Ltd Founder John Forzani
John Forzani, the founder of The Forzani Group Ltd, died after suffering a heart attack Oct. 30…
Big Rock Sports Opens New Canadian Distribution Center
Big Rock Sports announces the opening of its newest distribution center in Surrey, British Columbia…
LaMarcus Aldridge Becomes Jordan Endorser
LaMarcus Aldridge, star power forward of the Portland Trailblazers, has become a Jordan brand endorser..
Bass Pro Shops to Open Fourth New York Store
Bass Pro Shops has announced plans for a new store in Uniondale, New York…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal