GoPro appointed Zander Lurie as Senior Vice President of Media, effective immediately. He will report to GoPro President Tony Bates.
In this role, Lurie will provide strategic leadership of the creation, curation and distribution of content.
“We recognize that the incredible quality and popularity of GoPro content is at the heart of our brand,” said Tony Bates. “We have high aspirations for the next chapter of our content story and Zander is an experienced media leader who will help us expand both our production and programming capabilities.”
Lurie brings deep experience in digital content and new as well as traditional media, most recently as the Executive Vice President at Guggenheim Digital Media, owner of high-profile brands such as Dick Clark Productions and the Los Angeles Dodgers. Prior to Guggenheim, Zander served as SVP, Strategic Development at CBS Corporation where he championed new Internet-based revenue streams for its premium brands. Lurie came to CBS via its acquisition of CNET Networks where he served as Chief Financial Officer and head of Corporate Development. Zander began his career in the investment banking group at JPMorgan where he led equity transactions and mergers and acquisitions in the Internet sector.
“Ive been a GoPro user and a fan of their content for a long time. Ive been inspired and impressed by the photo and video content coming out of this team,” said Lurie. “Im thrilled to be joining GoPro, and looking forward to helping drive highly engaging content to a global audience.”
