RootsRated, the online and mobile resource for where to go outdoors, has partnered with New Balance to explore the why of trail running and grow the sport through a unique content-creation campaign. The collaboration aims to grow nation-wide passion for the sport while sharing authentic stories and tactical tips from some of the most motivated and passionate runners around the country.
This fall, RootsRated and New Balance celebrate trail running by featuring 25 long-form profiles from local runners in 25 communities. They talk about why they run, where to go and how they train. A great example is Lissa Ballinger, a runner from Aspen, CO who started trail running during a painful divorce.
I started running and I found so much solace in it, she said.
No two places are exactly alike and we think every runner and every running community has their own stories to tell, said RootsRated founder Fynn Glover. With New Balance, weve created a tapestry of trail runners from around the country that taps into the authenticity of the sport and unveils the why” behind the running. Its been an amazing project so far.
Founded in 2012, RootsRated provides up-to-date, accurate information about the best outdoor opportunities in 67 cities around the country. All of the content is both professionally written and vetted by local outdoor experts. The RootsRated platform is designed to serve people across the web and their mobile devices – ideal for on-the-go users.
