Asics unveiled a new global brand message, identity, retail concept and integrated brand activation – the brand’s most significant marketing initiative to date.
Category: Footwear
Under Armour Reduces Outlook, Launches Restructuring
Under Armour Inc. reported second-quarter results that came in better than Wall Street’s targets but it lowered its outlook for the year while unveiling a restructuring plan that will result in job cuts.
Wolverine Sells Sebago
Wolverine World Wide Inc. announced it has sold its Sebago brand to BasicNet, S.p.A., an Italian corporation with a global footprint that has a portfolio of brands including Kappa, Robe di Kappa, K-way, Superga and more.
Reebok Signs NFL Stars Brandin Cooks And DeVonta Freeman
Reebok announced new partnerships with the addition of elite professional football stars Brandin Cooks and Devonta Freeman to its roster of ambassadors.
DLTR In Talks To Merge With Villa
DLTR, an urban chain based in Hanover, MD, has reached an agreement to merge with Villa, an urban specialist based in Philadelphia.
Hoka One One Releases ‘The Speedgoat’ Short Film
“The Speedgoat” chronicles the running career of Karl “Speedgoat” Meltzer, the first Hoka-sponsored runner, who has won more 100-mile trail races than anyone and who set the speed record for the 2,190-mile Appalachian Trail in 2016.
Active Brands Boost Sequential Brands’ Q2
AND1 and Avia “continue to perform well at Walmart” while Heelys “remains a strong performer” with increased international and e-commerce sales.
PUMA X CARA DELEVINGNE #DoYouStories
Limited edition laces inspired by the DO YOU series by Puma x Cara Delevingne.
Adidas Apologizes For Replacing Female Referee
Adidas officials said it made “the wrong decision” to replace a female referee after LaVar Ball complained and threatened to pull his team from the court at a company-sponsored AAU basketball tournament in Las Vegas.
Golf Rounds Slide In June
According to Golf Datatech, golf rounds played were down 2.9 percent in June versus the year-ago month. The biggest regional declines were seen in the Mid Atlantic, South Atlantic and New England.
Payless Reorganization Plan Approved By Bankruptcy Court
Payless ShoeSource Inc.’s reorganization plan won court approval. The plan will enable the shoe retailer to to eliminate 40 percent of its $838 million in an equity exchange with lenders.
Columbia Sportswear’s SVP Of Global Sourcing And Manufacturing Resigns
Columbia Sportswear Company announced the resignation of senior vice president of global sourcing and manufacturing, Steve Woodside, effective immediately.
Outdoor Sports Marketing Opens New Showroom In Greenville, SC
Outdoor Sports Marketing (OSM), a sales, marketing and training agency for the outdoor industry, opened a 5,000-square-foot showroom on June 1 in Greenville, SC.
Sportsman’s Warehouse To Open Location In Spokane Valley
Sportsman’s Warehouse is expanding its operations to include a new retail location in Spokane Valley, WA.
Columbia Sportswear Launches Project CONNECT Execution Plan
While reporting second-quarter results that were slightly better than expected, Columbia Sportswear announced that it had launched a new transformation plan, entitled Project CONNECT, to adjust to the “accelerating structural change” facing retail.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal