Puma and pop star Rihanna will kick off a new multi-year partnership in January 2015 which calls for the pop music start to serve as Puma's global ambassador for Women's Training and serve as the Puma women's creative director…
Category: Outdoor
Western Mountain Resort Bookings Ascend in November
Occupancy and revenue figures for the 2014-15 ski and snowboard season continued their upward trajectory at 19 mountain resorts in six western states last month, according to Denver-based DestiMetrics …
Sunski Hires JAM Media Collective
Sunski, a sunglasses brand launched in 2012 on Kickstarter to target the $50 price point, has hired the boutique public relations and social media agency JAM Media Collective…
Nike Rebrands Nike ACG to NikeLab ACG
Nike Inc. is rebranding Nike ACG (All Conditions Gear), its extreme-weather sub-brand launched in 2009, to NikeLab ACG with a greater focus on urban markets…
SIA Releases Snow Show Education Schedule
SnowSports Industries America (SIA) released an updated list of free educational opportunities available to registered Snow Show Attendees during the upcoming 2015 SIA Snow Show…
L.L.Bean Ups Annual Charitable Giving
L.L.Bean's board of directors approved an increase in spending on its Charitable Giving Program to $1.9 million, indicating the retailer saw improved results in 2014…
Bushnell Supports Operation Breakthrough
Bushnell is once again supporting Operation Breakthrough as their annual holiday organization…
Bear Archery Receives Favorable Ruling From ITC
Bear Archery announces that it has obtained an order from the U.S. International Trade Commission (“ITC”) prohibiting Topoint Archery and any companies or people working in association with it from advertising, importing or selling counterfeit Whisker Bis
Modell’s to Close Grand Central Store
Modell’s Sporting Goods is closing its 14,000-square-foot store at 51 E. 42nd St. in late February after its lease runs out. The location across Vanderbilt Avenue from Grand Central Terminal has been open 25 years…
Flambeau Outdoors Partners With Pale Morning Media
Flambeau Outdoors announces their partnering with Pale Morning Media for public relations and social media support…
Leadership Change at PRADCO Brands
PRADCO Outdoor Brands announces that its president, Ron Ten Berge, is no longer with the company…
Shoe Carnival Announces New Share Repurchase Program
Shoe Carnival, Inc. announced that on Dec. 11, 2014, its board of directors authorized a new share repurchase program for up to $25 million of its outstanding common stock…
Report: Kering Explored Talks to Sell Puma
Kering SA earlier this year reached out to funds from the Middle East as well as Asian investors about a possible sale of Puma, according to a report by Bloomberg…
Innate Donates Tumblers to Support Avalanche Safety
Innate, creators of clean design for active lives, have donated vacuum insulated drink tumblers in support of fundraising efforts for the Utah Avalanche Center and Avalanche Canada. Available for purchase online, these Innate essentials will help raise mo
QBP to Move to New East Coast DC Over New Year’s Holiday
QBP (Quality Bicycle Parts) said its move to a new 120,000-square-foot East Coast distribution center over the New Year holiday will extend shipping times slightly for East Coast dealers’ orders…
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