Adidas and the University of Miami announced a landmark 12-year partnership making Adidas the official athletic footwear, apparel and accessory brand of the Hurricanes through the 2027-28 season…
Category: Outdoor
Head North America Names Winter Sports Sales and Marketing Chief
Head North America promoted Jon Rucker to senior vice president – sales/marketing for Head USA Winter Sports. ..
Outdoor Inspiration Award Finalists Named
Finalists for the fifth annual Outdoor Inspiration Awards were selected and announced Thursday. The awards, which are presented by title sponsor Adidas Outdoor and Outdoor Retailer, recognize individuals, groups, and companies whose efforts are above and
Brooks-Range Redesigns Logo and OR Booth
Brooks-Range Mountaineering Equipment Co. will unveil a new logo and trade show booth at Outdoor Retailer as part of an expanded marketing effort aimed at boosting brand awareness beyond professional guides…

WSI Sports to Keep New England Patriots Warm This Weekend
WSI Sports, a Minnesota company that make base layers for outdoor athletes and hunters, will provide the New England Patriots custom apparel for their Divisional Round Playoff game against the Baltimore Ravens this weekend. Temperatures are expected to be
Igloo Acquires Cool Gear, Names New President
ACON Investments, L.L.C. announced today that its portfolio company, Igloo Products Corp. has completed the purchase of Cool Gear International, LLC and that Mark Parrish has been hired as Igloo’s new president…
RECALL: Pro Performance Recalls SKLZ Resistance Trainers
About 52,000 units of SKLZ Recoil 360 All-Position Resistance Trainers are being recalled. The firm has received three reports of the weld on the resistance trainer breaking and resulting in serious injuries, including blunt trauma to a lower leg, a punct
Nike Expands Ultimate Sports Camps
Nike Sports Camps began offering youth ultimate camps supporting Ultimate Frisbee at 6 locations nationwide in 2013 and has expanded their Nike Ultimate Camp offerings to include over a dozen summer locations and a spring camp location for 2015…
Survey: Americans Believe Teams Hide Abusive Player Behavior
According to results of a national poll by the Robert Morris University Polling Institute, 82.4 percent of Americans believe that sports teams and owners hide reports of scandalous player behavior to protect the team image. The poll measured opinions on b
Dorel Sports Expands into Chile
Dorel Sports continued to expand its bicycle business in South America Wednesday by opening a subsidiary in Chile and acquiring one of its dealers there…
Reef Adds Evan Geiselman as Ambassador
Reef announced its new head-to-toe partnership with Evan Geiselman. Florida native Geiselman is only 21 years old, but has been known in competitive surfing circles for over a decade…
Mike’s Bikes Secures Expanded Credit Line
Mike’s Bikes, the largest independent bicycle retailer on the West Coast, based in Marin County, has received a multi-million dollar credit facility from Business Capital. With 11 locations spread throughout Northern California, the company plans to
Dorel Sports Expands into Chile
Dorel Sports continued to expand its bicycle business in South America Wednesday by acquiring a bike dealer in Chile and opening a subsidiary in the country that will lead sales, marketing, distribution and customer service for all its brands, including C
Riddell Sues Rawlings for Patent Infringement
Riddell, Inc. filed a lawsuit Wednesday against Rawlings Sporting Goods Company Inc., claiming Rawlings has infringed on four different patents arising from Riddell’s helmet and shoulder pad technologies…
Surftech Acquired, SUP Consolidation Continues
Surf Technicians, LLC (Surftech), has been acquired by Triple D Corporation Company Limited, a Thailand based investment company that holds interests in various companies including a composites parts manufacturer…