Consolidation in the stand-up paddle boarding, or SUP, industry took a couple of big strokes forward at the Surf Expo last week when two better-known companies announced they had been acquired.
Category: Outdoor
Adidas to Ramp Up NFL and MLB Endorsements
Adidas AG plans to ramp up sharply its endorsements of NFL and MLB players in the next few years, Adidas North American President Mark King said in an interview with the Wall Street Journal. The report stated Adidas will sign as many as 250 NFL players an
Brooks Running Launches the Brooks Booster Club
Brooks Running Company will double down on its commitment to the future of the sport by launching the Brooks Booster Club. This needs-based grant program will provide gear and funds to 25 under resourced high school cross country and track teams across th
Pearl Izumi Hires PR Agency of Record
Pearl Izumi has hired Verde Brand Communications as its public relations and brand communications agency of record…
Ebay Enterprise Caps Banner Year with 1,015 New Client Wins
Ebay Enterprise, an Ebay Inc. company, announced the company secured 1,015 new client wins and 1,711 renewals and extensions with brands and retailers in 2014. Boxpark, Finlux, and Shoe Carnival are among the new companies implementing Ebay Enterprise ind
Hydro Flask Names Senior Hires
Hydro Flask announced that Joe Smith joined the company as director of product Jan. 5 and that Leanne Champion started as director of marketing Dec. 18, 2014…
CPSC Commissioner to Keynote 2015 SFIA Risk Management Summit
Commissioner Joseph P. Mohorovic of the U.S. Consumer Product Safety Commission (CPSC) will be the featured speaker at the 2015 SFIA Litigation Risk & Management Summit on February 2-3, 2015 in Las Vegas…
Good Vibrations Shoes Executes Reverse Stock Split
Good Vibrations Shoes Inc. announced a ten for one reverse split, which was approved by FINRA. The change in share structure marks the completion of the goals the company set for itself in 2014, which it views as its organizational year, making 2015 its “
Schutt to Offer Brain Sentry Equipped Helmets This Fall
Schutt Sports will offer sensor-enhanced football helmets starting with the 2015 season using technology developed by third-party supplier Brain Sentry…
Genesco’s Holiday Comps Grow 10 Percent
Genesco Inc.'s comparable sales, including both stores and direct sales, increased 10 percent for the quarter-to-date period ended Jan. 3. Journeys led the way with a gain of 15 percent. Lids was ahead 6 percent but sales were driven by promotions. G
NSF International Launches Global Traceable Down Standard
NSF International has released the new Global Traceable Down Standard (GTDS), a rival to the Responsible Down Standard developed by The North Face and Allied Feather & Down in collaboration with Control Union Certifications. The new standard is based on P
Tilly’s Raises Fourth Quarter 2014 Outlook
Tilly’s, Inc. said that based on the results for the holiday period, the company now expects fourth quarter comparable store sales to increase 1.0 percent to 3.0 percent, and net income per diluted share to be in the range of 21 to 23 cents a share,
Onex Corp. to Acquire Survitec Group for $680MM
Onex Corporation has agreed to acquire Survitec Group Limited, a UK-based maker of survival gear, for $680 million (£450 million). The transaction is anticipated to close in the first quarter of 2015, subject to customary conditions and regulatory approva
Big 5 Sporting Goods’ Sales Slowed in December
Big 5 Sporting Goods Corporation reported warm weather, lower than expected firearms sales and discounting cooled its sales growth in December. The California-based retailer, announced net sales increased just…
Westcomb Names New Sales Reps
Westcomb is broadening its capacity to serve retailers in Western Canada in addition to signing a new agency to manage growth in New England…
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