Sunday Afternoons has selected Tight Lines Ltd. as its exclusive distributor for its technical and lifestyle headwear in New Zealand.
Based in Napier, NZ, Tight Lines distributes to the outdoor, hunting, sporting goods and lifestyle markets in New Zealand.
“Tight Lines has a wonderful reputation in the outdoor industry in New Zealand,” said Angeline Lacy, Sunday Afternoons’ President. “International expansion is a priority for our long-term growth, and we feel Tight Lines has the relationships and know-how to successfully expand our brand in New Zealand.”
Tight Lines distributes about two dozen brands, including Ace Camp trekking poles and camping accessories, Cheeki stainless steel containers, Tatonka
duffels, Domex sleeping bags and pads, Coghlan's camping accessories,
Leatherman multi-tools, LED Lenser lighting products and Rainbird
“We are very excited to represent Sunday Afternoons here in New Zealand as it’s a great brand that complements our existing product lines perfectly,” said Tight Lines General Manager Nikki Goodall. “Sun protection is a big issue here, and we feel strongly that Sunday
Afternoons offers Kiwis features and benefits that few other brands
currently do in our market,” Goodall said.
Based in Southern Oregon, Sunday Afternoons is a family-owned design and product development house that manufactures hats and apparel. It was one of the first companies to manufacture UPF-rated sun blocking products in the nation. Known for its innovative products, the company expands the boundaries in headwear technology, design and application.