Trust Performance, known for its bike suspension systems, announced the formation of partnerships with six independent, outside sales rep groups.
Category: Outdoor
Cherokee Global Brands Sees Double-Digit Q4 Growth For Hi-Tec
Cherokee Global Brands reported sales declined 11 percent in the fourth quarter due to a shift from direct-to-retail (DTR) through a wholesale licensing model. A bright spot, however, was the Hi-Tec brand, which delivered a 12 percent gain in revenues year-over-year.
Rocky Brands Inc. Ramps Up Reinvestment After Strong Q1
Marketing efforts clearly paid off for Rocky Brands Inc. in the first quarter, with the company reporting a 9.1 percent earnings increase on a 7.4 percent revenue gain, both of which beat Wall Street’s estimates. Now the company plans to double down on that strategy by reinvesting some of the profits from last quarter into a revamped and rejuvenated marketing strategy aimed at taking more share across end markets.
Adidas, Reebok and Patagonia top 2019 Fashion Transparency Index
Three sportswear and outdoor brands – Adidas, Reebok and Patagonia – are leading the way on transparency amongst the world’s 200 largest fashion brands and retailers by disclosing a wide range of human rights policies, commitments and outcomes, as well as who their suppliers are, Fashion Revolution’s Fashion Transparency Index 2019 revealed.
Consumers Willing To Pay Up For Sustainability
According to CGS 2019 U.S. Consumer Sustainability Survey, more than two-thirds of Americans consider sustainability when making a purchase and are willing to pay more for sustainable products. Gen Z shoppers led the way, with 68 percent having made an eco-friendly purchase in the past year.
Nike Inc. Creating Separation In Athletic Apparel
Nike Inc.’s athletic apparel offering is gaining mindshare among consumers in four categories—innovation, fashion, style and value—mostly at the expense of Under Armour, according to a recent survey from Canaccord Genuity Capital Markets.
Oboz Footwear Adds Freestone Sales Group For The Rockies
Oboz Footwear, the outdoor footwear company headquartered in Bozeman, announced that Freestone Sales Group will be representing the brand in Colorado, New Mexico, Utah, and Wyoming.
Fischer Skis U.S. Taps Sergio Kiehl As CEO And President
Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has announced Sergio Kiehl as CEO and president.
Bass Pro Appoints Chief Marketing Officer
Bass Pro Shops announced that Jamie Sohosky has been appointed as chief marketing officer for the Great Outdoors Group of companies. In her most recent role as VP, marketing, customer experience at Walmart U.S.
Columbia To Support Planet Water Foundation On Earth Day
In honor of Earth Day, Columbia Sportswear will match all customer donations made to Planet Water Foundation at its U.S. retail stores on April 22, Earth Day.
Pocket Outdoor Media Makes Hires ForAdds VeloNews And BRAIN
Pocket Outdoor Media has added six industry veterans to its sales staff for VeloNews, Bicycle Retailer & Industry News, Triathlete, PodiumRunner and Women’s Running.
OIA Secures $40 Million In Tariff Savings
The Outdoor Industry Association’s Trade Advisory Council was able to get 10 footwear-related Miscellaneous Tariff Bill (MTB) petitions approved, some of which reduced import duties from 37.5 percent to zero.
Columbia’s CEO Tim Boyle Speaks Up On Speaking Out
In an interview with the Portland Business Journal last December, Columbia Sportswear CEO Tim Boyle said one of his New Year’s resolutions was to get on President Donald Trump’s enemies list and he’s publicly taken on the Trump administration on issues ranging from immigration to the partial government shutdown and tariff dispute. Boyle said it’s a matter of principles.
North Face Climbers Likely Killed In Banff National Park Avalanche
Three professional mountain climbers – American Jess Roskelley and Austrians David Lama and Hansjorg Auer – are missing and are presumed dead after an avalanche at Canada’s Banff National Park.
Birkenstock’s David Kahan Talks About Fan Love
At FDRA’s Footwear Executive Summit, David Kahan, CEO, Birkenstock Americas, discussed today’s rapid pace of change and how change can be “scary.” But he said a large part of Birkenstock’s explosive growth in recent years has been driven by re-focusing on the passionate following – albeit initially small – that had long existed for the brand.
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