Trust Performance Appoints Reps

Trust Performance, known for its bike suspension systems, announced the formation of partnerships with six independent, outside sales rep groups.

Rocky Brands Inc. Ramps Up Reinvestment After Strong Q1

Marketing efforts clearly paid off for Rocky Brands Inc. in the first quarter, with the company reporting a 9.1 percent earnings increase on a 7.4 percent revenue gain, both of which beat Wall Street’s estimates. Now the company plans to double down on that strategy by reinvesting some of the profits from last quarter into a revamped and rejuvenated marketing strategy aimed at taking more share across end markets.

Adidas, Reebok and Patagonia top 2019 Fashion Transparency Index

Three sportswear and outdoor brands – Adidas, Reebok and Patagonia – are leading the way on transparency amongst the world’s 200 largest fashion brands and retailers by disclosing a wide range of human rights policies, commitments and outcomes, as well as who their suppliers are, Fashion Revolution’s Fashion Transparency Index 2019 revealed.

Consumers Willing To Pay Up For Sustainability

According to CGS 2019 U.S. Consumer Sustainability Survey, more than two-thirds of Americans consider sustainability when making a purchase and are willing to pay more for sustainable products. Gen Z shoppers led the way, with 68 percent having made an eco-friendly purchase in the past year.

Nike Inc. Creating Separation In Athletic Apparel

Nike Inc.’s athletic apparel offering is gaining mindshare among consumers in four categories—innovation, fashion, style and value—mostly at the expense of Under Armour, according to a recent survey from Canaccord Genuity Capital Markets.

Bass Pro Appoints Chief Marketing Officer

Bass Pro Shops announced that Jamie Sohosky has been appointed as chief marketing officer for the Great Outdoors Group of companies. In her most recent role as VP, marketing, customer experience at Walmart U.S.

OIA Secures $40 Million In Tariff Savings

The Outdoor Industry Association’s Trade Advisory Council was able to get 10 footwear-related Miscellaneous Tariff Bill (MTB) petitions approved, some of which reduced import duties from 37.5 percent to zero.

Columbia’s CEO Tim Boyle Speaks Up On Speaking Out

In an interview with the Portland Business Journal last December, Columbia Sportswear CEO Tim Boyle said one of his New Year’s resolutions was to get on President Donald Trump’s enemies list and he’s publicly taken on the Trump administration on issues ranging from immigration to the partial government shutdown and tariff dispute. Boyle said it’s a matter of principles.

Birkenstock’s David Kahan Talks About Fan Love

At FDRA’s Footwear Executive Summit, David Kahan, CEO, Birkenstock Americas, discussed today’s rapid pace of change and how change can be “scary.” But he said a large part of Birkenstock’s explosive growth in recent years has been driven by re-focusing on the passionate following – albeit initially small – that had long existed for the brand.