Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has announced Sergio Kiehl as CEO and president.

“I’m excited for the opportunity to work with a family-owned brand rich in ski industry heritage,” Kiehl described of his hiring. “Aligning the U.S. team with the European Fischer staff is a huge priority as we work to grow the U.S. business.”

Kiehl most recently served as the VP of strategy and business development at DPS Skis and prior to that was the president of Uvex North America. He brings vast experience with market leaders in the sporting goods industry, having served in leadership roles focused on sales, product marketing, merchandising and general management globally. At Fischer, Kiehl will assume his new responsibilities effective May 1, 2019. and will kick off his work at the International Global Coordination Meeting (GCM) taking place at Fischer’s global headquarters in Ried im Innkreis, Austria.

Photo courtesy Fischer Skis