This January in Denver, Burton Snowboards is changing the game during the industry’s largest trade show with a new approach to product and brand activations both on and off the SIA Snow Show floor. First up, at the SIA Snow Show, Burton will have th
Category: Outdoor
Fjällräven Launches First American Campaign
Swedish heritage brand Fjällräven unveiled its first North American advertising campaign. Photographed and filmed by renowned artist, surfer and outdoorsman Chris Burkard…
Golf Rounds Lose Ground in September
According to Golf Datatech, golf rounds during September on a national level declined 2.3 percent in September 2014 compared to September 2013…
Kjus Names New Design, Product Development and Marketing Leaders
Kjus, which makes premium apparel for the ski, golf and active-wear markets, named new leadership in its design, product development and marketing unit…
CenterStone Technologies Unveils Visual Guided Merchandising Product
CenterStone Technologies, Inc., the international developer of Web-based B2B e-commerce software, introduced a new guided merchandising platform, with new capabilities for branded suppliers, their sales reps and retail buyers. Through this platform, know
TAG Heuer Expands Sponsorships Spending to Marathons
TAG Heuer, the luxury Swiss watch maker, has signed on as a sponsor and official timekeeper for several marathons to extend its reach beyond motorsports and further affirm its roots in sports. The sponsorships will be aimed at reaching almost 320 million
Timberland Enters Tire Business to Secure Rubber
Timberland announced Monday a collaboration with tire manufacturer and distributor Omni United to create a co-branded line of tires that will be the first ever purposely designed to be recycled into footwear outsoles after their journey on the road is com
Sports Authority Sets Washington Reopenings and Vegas Opening
Sports Authority will host grand reopening events for its redesigned and new stores in the Western Washington area on Saturday, Nov. 8. It also announced grand opening events for new and improved stores in the Las Vegas area on the same date…
Altamont Capital Invests in HUF Worldwide
Altamont Capital Partners has made an investment in HUF Worldwide, Inc., a leading skate and streetwear brand. HUF was founded by professional skateboarder, Keith Hufnagel, who opened 5 boutique skateboard and apparel retail stores…
Black Diamond Meets Third Quarter Expectations
Black Diamond Inc. reported sales increased $10.7 million, or 24 percent, to $54.9 million in the third quarter, with growth coming from all brands and geographies. Increased fulfillment of preseason fall bookings and ASAP orders, continued delivery of PO
Westcomb Hires Sales Rep in Quebec
Westcomb, the Vancouver, BC-based designer and manufacturer of performance outerwear, signed a new sales agency to build its business with retailers in Quebec…
Icebreaker Partners with the Banff Mountain Film and Book Festival
Icebreaker announced a two-year partnership with the Banff Mountain Film and Book Festival, which kicks off with this year’s event Nov. 1-9, 2014. The festival hosts filmmakers, authors, athletes and brands from the outdoor industry during a nine-da
Adidas Announces Movember Partnership
Adidas has become an official partner of The Movember Foundation. The global organization is committed to generating funds and raising awareness for prostate cancer, testicular cancer and mental health…
Patagonia’s $20 Million and Change Invests In Bureo Skateboards
Patagonia Works, which includes Patagonia, Inc., as well as Patagonia Media and Patagonia Provisions, announced a a seed investment in Bureo Inc., a company that has established a fishing net collection and recycling program along the coast of Chile. Bure
ATK Revisiting Plan to Spin Off Outdoor Sports Unit
Tuesday's spectacular explosion of a space rocket in Virginia could kill ATK's plans to spin off its Outdoor Sports segment to shareholders as a new, publicly traded company that would be called Vista Outdoor Inc. ATK reported Wednesday that sal
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