Tapout in a partnership with Elizabeth Arden is introducing Tapout Body Sprays, a new line of six high-performance scents. WWE Superstar John Cena is serving as the collection’s brand ambassador.
Category: Apparel
Mission Launches National TV Campaign To Support HydroActive Max
Mission, the apparel and accessories brand specializing in temperature control technologies, is launching a national TV campaign starring Serena Williams, Dwyane Wade and Drew Brees to support the launch of its HydroActive Max Instant Cooling Towel. Proven to provide up to 30 percent greater Cooling Power than the original cooling towels, the HydroActive Max Technology […]
Under Armour Brings Back Stephen Curry Asia Tour
This year’s tour stops in Beijing, Chengdu, Hangzhou and Seoul while also featuring his brother, and Dallas Mavericks point guard, Seth Curry.
SIA President Talks Up Merits Of Winter Mega-Show
Believing the merger of the Outdoor Retailer show and the SIA Snow Show is “going to provide a lot of activity and a lot of prosperity for our industry,” Nick Sargent, president of SIA, for the first time addressed Emerald Exposition’s acquisition of the Snow Show with his organization’s members.
Adidas Outdoor To Sponsor Aspen Backcountry Marathon
Adidas Outdoor will sponsor the seventh annual Aspen Backcountry Marathon & Half Marathon in collaboration with the City of Aspen, Aug. 12, 2017, for the second consecutive year.
Reebok Exec To Lead Lee Jeans
Lee, the denim brand owned by VF Corp. appointed Chris Waldeck as president of Lee and Rock & Republic. He was most recently the vice president and general manager at Reebok International.
Flowfold: Minimalist Gear For Everyday Adventures
Flowfold will appear at the 2017 summer Outdoor Retailer show in the Venture Out section.
Nike Sticks By Tiger Woods
Nike announced Tuesday it would continue its endorsement deal with Tiger Woods despite the golfer’s DUI arrest over Memorial Day weekend.
Patagonia Buys Land In Ventura
Patagonia has acquired a 7.87-acre site, at 5301 N. Ventura Ave. in Ventura, CA, according to report by the Ventura County Star.
Dick’s Sporting Goods Chief Strategy Officer To Retire
Dick’s Sporting Goods said that in a regulatory filling that Michele B. Willoughby, its executive vice president and chief strategy officer, plans to retire, effective August 1, 2017.
Asics Supports PHIT America In Running Contest
Leading up to Global Running Day on June 7, Asics America Corp. is challenging nationwide participants to run a total of 60 minutes anytime between May 30 and June 6. By doing so, Asics will donate $1 to PHIT America in their honor.
Outdoor Execs Lobby For Outdoor Retailer Show Move To Denver
Five industry leaders – Beaver Theodosakis, Kim Miller, Dan Nordstrom, Casey Sheahan and Dawson Wheeler – penned an open letter urging the event’s stakeholders to choose Denver as the future destination of the show.
Cabela’s Details Bass Pro Merger Process
Cabela’s Inc. was quietly considering selling the company in early 2015, months before activist investor, Elliott Management, pushed the retailer to explore strategic alternatives, including a sale. That’s according to recently-filed documents by Cabela’s with the Securities & Exchange Commission that details the background that led to Bass Pro’s blockbuster deal to merge with Cabela’s. […]
New Balance To Sponsor Irish National Team
New Balance will replace Umbro as the kit sponsor of the Republic of Ireland (FAI) national team from the start of the 2017/18 season.
Reebok Appoints Chris Froio As General Manager, Reebok America
Reebok International announced the appointment of Chris Froio as general manager, Reebok America. Froio will lead the brand’s efforts to grow its business in the critical U.S. market. He will report to Reebok President Matt O’Toole.
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