Reebok Classic signed rapper Machine Gun Kelly as a brand endorser.

The Cleveland-based artist will help relaunch its iconic Club C tennis style, which debuted in 1985. He will be wearing the shoes while on tour throughout the summer in Europe and the U.S.

“We’re very honored to welcome Machine Gun Kelly to the Reebok family this year,” said Damion Presson, director global entertainment marketing, Reebok. “He has such a great energy around him and connection to his fans through his message. His dynamism truly connects to our brand and really comes through in everything he touches.”

Machine Gun Kelly said, “This is going to be the best summer, not only because of my new album and the tour, but also this partnership with Reebok Classic.  It’s awesome to have a brand like Reebok support what you stand for as well as your creative vision, and I’m excited to show you what a Reebok and Machine Gun Kelly collaboration is all about.”

Machine Gun Kelly will join the ranks of Reebok Classic’s like-minded collective of inspirational style and music trailblazers including Future, Teyana Taylor and Rae Sremmurd.

Photo courtesy Reebok