Kids Foot Locker, part of Foot Locker Inc., and top NBA Draft prospects including Lonzo Ball, Jayson Tatum, Jonathan Isaac, De’Aaron Fox and Malik Monk “kickoff their professional basketball journey in the hot seat by young fans.”
In “1-ON-1,” kids interact with the prospective Draft picks in a one-on-one setting. Throughout the interviews, kids ask the athletes hard-hitting questions and surprise them with on-the-spot scenarios to see how they react under pressure. Popular kid-rapper, Young Dylan, makes a cameo and challenges Ball to a rap battle. Other challenges included solving a Rubik’s Cube, break dancing and shooting hoops.
The commercial can be seen here.
“Kids Foot Locker is excited to give young fans this type of access to the NBA’s top Draft prospects,” said Stacy Cunningham, vice president of brand marketing and services at Kids Foot Locker North America. “It really gives these players, who were idolizing other NBA stars not so long ago, the opportunity to show off their humorous side and encourage kids everywhere to keep chasing their dreams.”
“Music, especially rap, is a huge part of my pre-game ritual and it is a passion of mine when I’m not on the court,” said Ball. “I love that Kids Foot Locker gave me the opportunity to have fun with my younger fans and work with Young Dylan in advance of the Draft.”
The content was created by worldwide agency BBDO and is available on Kids Foot Locker’s YouTube page.
Photo and video courtesy Kids Foot Locker