Goat Announces Lakers’ Kyle Kuzma As Brand Ambassador

Goat, the marketplace for sneakers, announced a partnership with the Los Angeles Lakers’ Kyle Kuzma as the company’s first Brand Ambassador. The 2018 All-Rookie First Team select will represent Goat on and off the court throughout the NBA season.

Puma Signs DeMarcus Cousins

Puma has officially signed DeMarcus Cousins of the Golden State Warriors after Nike declined to exercise the company’s match rights according to ESPN.

Schuylkill Valley Sports Partners With Celerant Technology On New SSI Data Linked Platform

Celerant Technology, a leading provider of innovative retail and e-commerce solutions, announced that Schuylkill Valley Sports (SV Sports) has become the company’s first client to integrate their weekly SSI Data point-of-sale data reporting through Celerant’s new integration tools that connect seamlessly with SSI Data. Through this integration, SV Sports has easy access to robust marketplace trend reporting tools and reports to help the company compete and grow business.

Joe Prebich Exits Mammut North America

Joe Prebich, who was appointed managing director of Mammut North America in April, is no longer with the company, according to its public relations team, which declined to disclose the reason for Prebich’s exit. “Mammut and Joe ended their relationship professionally this week,” a representative of Mammut North America’s PR team told SGB Thursday.

Fanatics Partners With German Football Association

The German Football Association (DFB) announced a partnership with Fanatics. Beginning in January 2019, the new long-term partnership will see fans of the national team provided with a greater range of products and wider availability around the world.

Study: China Tariffs To Accelerate Nearshoring Of Apparel

In a new report, McKinsey & Co. predicts that nearshoring–or sourcing in the U.S. or countries close to the U.S.–will accelerate in the apparel industry in the years ahead. Many trends (e.g., speedy fashion shifts requiring quick turnarounds, advances in automation, sustainability concerns) are arriving to make nearshoring more attractive as others (e.g., rising wages in Asia, China tariffs) are making sourcing from Asia less so.