Newell Brands has selected WPP as its communications partner for its portfolio of brands globally following a review of some of its agency relationships.
Category: Apparel
Amer Sports Buyout Begins Thursday
The consortium led by China’s Anta Sports seeking to acquire Amer Sports on December 20 commenced the voluntary recommended public cash tender offer for all the issued and outstanding shares in Amer Sports Corp
Batra Group Secures Tony Hawk License
The Batra Group and Cherokee Global Brands announced a new license agreement for the Tony Hawk for apparel and accessories in Europe, Middle East and Africa.
Decathlon Named Official Partner Of 2019 Represent Running Race Series
Decathlon announced a partnership with Represent Running’s (RR) Bay Area race series to become the organization’s official retail and apparel sponsor and title sponsor of the ambassador team. RR’s schedule for 2019 includes five races.
Camber Outdoors Announces 2019 Leadership Webinar Series Schedule
Camber Outdoors announced its 2019 Leadership Webinar Series schedule. The Camber Outdoors Leadership Webinar Series advances our mission: “Everyone’s Outdoors.”
Nike Partners With Canada Soccer
Canada Soccer announce that Nike will replace Umbro as the official footwear, apparel and equipment supplier for Canada Soccer and its Men’s and Women’s National Teams at every level starting in January 2019.
Next Level Apparel Expands To Germany And Europe
Next Level is expanding into Germany and Europe through an exclusive partnership with L-Shop-Team, a European textile wholesale distributor.
OIA Webinar: Tariff War Likely Driving Extensive Supply Chain Changes
In a seminar presented by the Outdoor Industry Association (OIA), trade experts at KPMG said the U.S./China tariff war may end but the underlying geo-political issues impacting overall trade won’t any time soon. As a result, a holistic “intelligent supply chain” approach that encompasses both customs and supply chain planning will be required in the future.
Stifel Outlook: Uncertainty Presents Opportunity For Active Lifestyle Brands
In “2019 Outlook: Uncertainty Presents Opportunities,” a note that was sent to investors this week, Jim Duffy of Stifel outlined what he believes are going to be the differentiators for sports and active lifestyle brands in the new year. The newly public Yeti Holdings Inc., for example, was among those forecasted for a strong year based on its new product drivers and digital competency.
YFM Equity Partners Sells Stake In Gill Marine
YFM Equity Partners has sold its stake in Gill Marine Holdings Limited, best known for their waterproof jackets made for powerboating, sailing and fishing, for an undisclosed sum to the Myers family office,
Former Nike Executive Joins WeAre8
WeAre8, a social platform that enables online influencers to monetize their social influence by sharing brand campaigns, appointed Danny Tawiah, former VP global digital brand innovation at Nike, as chief marketing officer.
Snapper Rock Appoints DeAnna Lamphere President
Snapper Rock, the lifestyle swimwear brand, announced that DeAnna Lamphere has joined the company as president.
Gander Outdoors Store Closes In Paducah, KY
A Gander Outdoors location has closed in Paducah in Kentucky. By all indications, the store is the second Gander Outdoors location to close since Camping World began re-opening former Gander Mountain locations late last year under the updated name.
Badger Sportswear Investigating Report Chinese Detainees Are Making Products
Shipments from a factory located at an internment camp in China’s Xinjiang region went to Badger Sportswear, based in Statesville, NC, according to a report from the Associated Press. On Sunday, John Anton, CEO Founder Sport Group, the parent of Badger Sportswear, told the AP that the company is investigating the shipments and will source product from other locations in the meantime.
Vineyard Vines Launches NFL In-Store Pop-Up At Grand Central Terminal
Vineyard Vines, the lifestyle brand known for its smiling pink whale logo, announced the debut of a pop-up in-store activation at Vineyard Vines Grand Central. The Unlock Your NFL Fan Style experience is in partnership with the National Football League (NFL), and will celebrate the Vineyard Vines’ idea that Every Game Day Should Feel This […]
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