W. L. Gore & Associates will debut a multi-year, multi-channel, international marketing campaign, “Experience the Difference” in support of the Gore-Tex brand this fall. Launching in four countries, the campaign, with a seven-figure budget, wi
Category: Apparel
Wolverine Worldwide Appoints Roxane Divol to Board of Directors
Wolverine Worldwide appointed Roxane Divol to the company's Board of Directors. Divol, 42, is the senior vice president of Alliances for Symantec Corporation, one of the world's largest software companies…
Brooks Runner Amy Hastings Finishes First for the U.S. at the Chicago Marathon
Brooks Runner Amy Hastings dominated the U.S. field at the 2014 Bank of America Chicago Marathon this morning by finishing fifth in a stacked race, exactly matching her personal record of 2 hours, 27 minutes and 3 seconds…
REI Upgrades Mobile Apps
REI has launched improved versions of its iPad shopping app and REI Snow Report mobile app that allows users to set up customized alerts to find the best snow conditions…
JCPenney Appoints President and CEO
J. C. Penney Company, Inc. appointed Marvin Ellison, currently executive vice president of stores at Home Depot, as president and CEO-Designee, effective Nov. 1, 2014. Ellison will also join the board of directors. He will then succeed Myron E. (Mike) Ull
Dick’s SG Sets Grand Openings
Dick's Sporting Goods set grand opening celebrations for stores in Nampa, ID; Richmond, KY; Roseville, MI, and Orlando FL…
Life Time and Ironman Collaborate to Promote Triathlon
Life Time has become an official sponsor of the Ironman and Ironman 70.3 U.S. series and will expand its endurance coaching and training programs to Ironman athletes at all 112 of its fitness centers in the United States and Canada in bid to promote the
GoPro Stock Price Falls on News Schumacher Wore its Helmet Cam in 2013 Ski Accident
GoPro's stock price fell nearly 10 percent Monday after a sports commentator said F1 Champion Michael Shumacher was wearing one of the company's helmet cameras when his ski helmet cracked open on impact during a fall that left him with severe he
Obama Designates San Gabriel Mountains National Monument
The Conservation Alliance applauded President Obama for designating an area comprising 70 percent of Los Angeles County's open space as the San Gabriel Mountain National Monument. The alliance of outdoor industry companies has awarded $60,000 to non-
Outdoor Nation Campus Challenge Off to Fast Start
More than 5,600 people have registered to compete in the Outdoor Nation Campus Challenge just two weeks after The Outdoor Foundation kicked off the contest…
With 25th Anniversary Near and Its CEO Gone, OIA Ponders Its Role
With the departure of its long-time president and CEO in the mirror and membership engagement ebbing, Outdoor Industry Association members embarked on a bit of soul searching at the trade association's annual leadership conference last week…
NSSF Poll Sheds Light On American Attitudes on Gun Violence
More than eight out of ten Americans say that the misuse of guns in violent crimes is a matter for the criminal justice system, not a public health issue…
Performance Sports Group’s Top-Line Momentum Continues in Q1
Performance Sports Group Ltd., the parent of Bauer, reported revenues jumped 28.0 percent in its first quarter ended Aug. 31, to $197.1 million. On a conference call with analysts, Kevin Davis, president and CEO, said the momentum established during fisca
United Sporting Companies Names VP
United Sporting Companies (USC) appointed Paul Carey to serve as vce president of new business development…
Scovill Fasteners to be Acquired by Morito of Japan
The Gores Group has agreed to sell Scovill Fasteners to Morito, a leading global supplier of apparel fasteners, components for automobiles and cameras and other niche manufactured products…
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