Cascade and Maverik Lacrosse are now the official equipment supplier for the Penn State University men's lacrosse program. Penn State will continue to…
Category: Apparel
Jabra Hires Director Of Marketing For North America
Jabra, the maker of sports audio products for sports enthusiasts, hired Karin Piscitelli as director of marketing to oversee all marketing activities in North America. Piscitelli comes to Jabra from City Sports…
Wolverine Reports Strong Q4 Growth, But Expects Slower Growth in 2015
Wolverine Worldwide reported revenue increased 9.2 percent to a record $808.9 million in the fourth quarter ended Jan. 3, 2015. Nine of the company's 16 brands generated…
Kwik Tek Sues to Protect Patents
Kwik Tek Inc. is suing Nash Manufacturing Inc. and Wow Watersports LLC, alleging the companies infringed on Kwik Tek’s patent for Sportstuff Booster Ball and Airhead Bob products…
Youngone Corp. Acquires Control of Scott Sports
Youngone Corp., which both manufactures and distributes special outdoor apparel brands, has upped its stake in Scott Sports of Switzerland to 50.01 percent with a total investment of 154.5 billion won, or about $140.4 million…
Pro-Tec Hires Certified Athletic Trainer for Run Specialty Store Initiative
Pro-Tec Athletics has hired Matt Vaughn, a nationally certified athletic trainer, to lead employee and
customer training clinics. Vaughn will travel across the country leading training clinics at run specialty accounts…
German Retailer Bike24 Lands Private Equity Funding
The private equity firm The Riverside Company has invested an undisclosed sum in Bike24, a German online retailer focused on the cycling and outdoor space…
DC Shoes and Journeys Sponsor AMA Supercross Series
DC Shoes has teamed up with Journeys as official sponsors of the 2015 AMA Supercross series…
DSW Raises Quarterly Dividend
DSW Inc. raised its quarterly dividend by 6.7 percent to 20 cents a share from 18.75 cents previously…
Sanuk Opens at Downtown Disney in Orlando
Sanuk, a division of Deckers Brands, opened a new retail store in the heart of Downtown Disney at Walt Disney World Resort…
Stio Introduces New Management Line Up
Stio, the Jackson Hole, WY-based apparel brand, has hired three people and promoted two others in a bid to execute on growth plans for 2015…
Sport Hansa Adds Rocky Mountain Territory Reps
Sport Hansa LLC, the U.S. importer and distributor of authentic European outdoor brands, announced new representation for the Rocky Mountain region including Utah, Wyoming, Colorado and New Mexico…
Ooofos Adds East Coast Rep
Ooofos, a leader in recovery footwear, welcomed Bryant T. Perkins as its new OOtech representative. He will be responsible for servicing retail accounts across the East Coast…
Sweaty Betty Receives PE Funding
Sweaty Betty, the women's activewear retailer based in the U.K., has received a strategic growth investment from Catterton, the U.S.-based leading consumer-focused private equity firm, to help fund expansion…
Outdoor Gear Builders of WNC to Host First Gear Fest in Asheville
Outdoor Gear Builders of Western North Carolina (WNC) has scheduled its inaugural Get in Gear Fest for March in Asheville, NC…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal