Sport Hansa LLC, the U.S. importer and distributor of authentic European outdoor brands, announced new representation for the Rocky Mountain region including Utah, Wyoming, Colorado and New Mexico.

Based in Steamboat Springs, CO, Yampa Valley Outdoor joins Sport Hansa to represent Helle of Norway, Kupilka, Montane, Pronto Café, Rosti Mepal, Terra Nova, and Wetterlings. A family run agency, Yampa Valley Outdoor has over 25 years experience meeting the needs of specialty dealers throughout the Rocky Mountain region.

“Patty and her team have the infrastructure, relationships and experience required to adapt to the constantly changing retail landscape,” states Matt Huff, managing director of Sport Hansa. “We’re looking forward to working with Yampa Valley Outdoor to take our brands to the next level in this key region.” 

“I’m delighted to represent Sport Hansa’s line of niche European brands,” adds Patty Chovan, President of Yampa Valley Outdoors. “Sport Hansa brands are each compelling in their own way and provide outstanding products that help retailers who carry the lines to set themselves apart from the competition in a meaningful way.”

Serving over 320 specialty retailers in the North American market, Sport Hansa represents European brands Helle (Norway), Kupilka (Finland), Montane (England), Pronto Café (France), Rosti Mepal (Netherlands), Terra Nova (England,) and Wetterlings (Sweden).