Author: VBC

Continuing to commit to core value of safety for riders and communities, introduces SBT VRTL for all to participate

Nominate a frontline worker to win an Alta brand bicycle

Responding proactively to the COVID-19 crisis to assist dealers

The Cascade Designs brand will use its technical and comfortable fabric to provide non-medical grade masks for the public.

Emporia, KS, April 5, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, today announced that the event, notably known as the “World Series of Gravel”, will be rescheduled from May 29-31 to September 10-13 in light of the current COVID-19 pandemic and in an effort to provide […]

Emporia, KS, March 27, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will be a uniquely immersive […]

Effort to support COVID-19 response highlights role of American Manufacturing

Selling close to 40,000 copies since the Kickstarter project began

Updates to acclaimed Mantis, Cricket, Tiger Moth and Woolly Bear human habitats offer intentional design for outdoor adventures

Team kicks off the 2020 season this week at the Santos Tour Down Under; adds new riders to roster.

Top-ranked pro continental cycling team will use Outdoor Research layers to protect riders before and after races during 2020 season.

Pleasant Valley, MO, December 2, 2019 – Chamois Butt’r, the original skin lubricant and chamois cream for over 25 years, is creating its first-ever brand ambassador team for 2020 to promote its high-quality products and help more people learn about enjoying #happybits on every mile of their ride. The new ambassador team represents a shift for […]

5% of all online orders made over the Thanksgiving Holiday will benefit the company’s Go grants program

The man who has hand-painted over 300 ski resort trail maps honored for his life-long contribution to the sport; Niehues also is embarking on a national tour to support his new coffee table book The Man Behind the Maps.