Whitefish, MT, July 1, 2020 — For the first time in decades, premium technical apparel that’s made in America pairs with the best technology on the market thanks to FORLOH, a new direct-to-consumer hunting, fishing and outdoor brand that is launching July 3, 2020. In addition to unveiling FORLOH.com, the brand’s flagship retail store will […]
Author: VBC
SBT GRVL Announces SBT VRTL Ride Experience
A community ride experience free for all to participate with donations benefiting advocacy partners
New Gregory Paragon, Maven Backpacks Earn Top Awards From Outside, Backpacker, Popular Mechanics Magazines
Backpacker calls Gregory Paragon/Maven “one of the best all-around packs we have ever carried on the trail;” Outside hails packs as “blissfully stable under oxen-grade loads”
Royal Robbins Announces Partnership with Adventure Leader, MT Sobek
San Francisco, CA, June 15, 2020 – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in outdoor adventure apparel. Innovators in adventure travel, MT Sobek’s world-class adventure […]
Royal Robbins Named To Textile Exchange Leaderboard For Use Of Ethically-Sourced MMC Fibers
San Francisco, CA, June 1, 2020 – Commitment to environmental and social responsibility has been at the core of the Royal Robbins business since the outdoor apparel brand’s inception more than 50 years ago. Royal Robbins’ use of eco-conscious, ethically-sourced fibers, called Manmade Cellulosic Fibers (Tencel™ Lyocell and Tencel™ Modal), is garnering international recognition. Royal Robbins […]
Dirty Kanza Announces Dirty Kanza: Ad Astra Edition, AVirtual Gathering From May 27-31
Emporia, KS, May 28, 2020 — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off today through Sunday, May 31. The Life Time team will bring cycling enthusiasts a virtual weekend “through the stars” highlighted […]
Open Sky Welcomes Dr. Coady Schueler To Clinical Team
Dr. Schueler will primarily work with the adolescent girl’s group at Open Sky
Outdoor Research Launches Face Mask Program With Proprietary Filter System For Retailers, Consumers
Along with availability starting in June for consumers, retailers and in a bulk program, OR is donating 8,000 masks to retailers and staff.
Crusher In The Tushar Cancels 2020 Event
Beaver, UT, May 19, 2020 — Life Time, the nation’s premier healthy lifestyle brand announced today that their newest acquisition, Crusher in the Tushar, will be canceled amidst the COVID-19 pandemic. Crusher in the Tushar was acquired by Life Time at the end of 2019, and was originally scheduled for Saturday, July 11, 2020. Crusher […]
GCI Outdoor Introduces New Freedom Rocker Portable Folding Rocking Chair Available Exclusively At Dick’s Sporting Goods
Proceeds from sales will benefit K9s for Warriors and Homes for Our Troops
Leadville Race Series To Cancel All 2020 Leadville-Based Events Amid The COVID-19 Crisis
Leadville, CO, May 13, 2020 — Life Time, the nation’s premier healthy lifestyle brand which owns the Leadville Race Series, announced today all 2020 Leadville-based mountain bike and run events will be cancelled amidst the COVID-19 pandemic. “The Leadville Race Series is near and dear to us at Life Time, as it is to our […]
World-Class Gravel Race SBT GRVL, Presented By Canyon Bicycles, Cancels August Event Due To COVID-19
Continuing to commit to core value of safety for riders and communities, introduces SBT VRTL for all to participate
Alta Cycling Launches Real Heroes Bike Month Giveaway
Nominate a frontline worker to win an Alta brand bicycle
Alta Cycling Group Provides Support For Retail Partners
Responding proactively to the COVID-19 crisis to assist dealers
PackTowl Begins Consumer Mask Production
The Cascade Designs brand will use its technical and comfortable fabric to provide non-medical grade masks for the public.
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