Author: VBC

After three days on the trail, Tailwind Nutrition ambassador athlete Maggie Guterl placed first in the female category and seventh overall in the inaugural Cocodona 250 on May 6. This is the first year of the ultra race, which spans a curated route through central Arizona historic towns and trails.  Guterl, also the brand’s athletes […]

Kitsbow continues to pursue lean manufacturing by introducing its Mescal Ventilated Short and Zen Ventilated Cycling Liner at its factory in Old Fort, NC. “We are proud to launch our first outer short that is made-to-order and hand-sewn in Old Fort,” said David Billstrom, CEO of Kitsbow. “We are committed to a made-to-order, lean manufacturing model. By keeping jobs […]

Since its founding in 1968, Royal Robbins committed to protecting the environment by manufacturing eco-conscious clothing. The company announced its sustainability initiatives for 2021. This season, Royal Robbin’s largest sustainability initiative is its adventure shirts made from 100 percent recycled materials— converting ten shirts in its men’s and women’s Expedition line to the recycled fabric […]

TransRockies Race Series announced that Panaracer will sponsor the Battle Royale for its TransRockies Gravel Royale gravel bike event. The four-day event in British Columbia, August 23-26, will award the KOM and QOM in a hill climb competition. “Panaracer is known for having the best gravel tires available,” said Aaron McConnell, president, TransRockies. “We are excited to […]

Diamondback Bicycles introduced a new e-bike category to its Spring 2021 collection. The four pavement e-bikes incorporate reliable components, commuter-ready details and Bosch performance motors. Alta Cycling, the parent company to Diamondback, boasts a long history of e-bike innovation with sister brands IZIP, Raleigh and Haibike. E-bike technology may be relatively new to Diamondback, but it’s […]

TRINIDAD, Colo., April 3, 2021 — As off-road endurance events continue to gain popularity throughout the country, Life Time is excited to announce The ‘Rad Dirt Fest,  a new off-road cycle and trail run event based in Trinidad, Colo. The ‘Rad marks the newest event conceptualized by the Life Time Events team, which owns and […]

HIGGANUM, Conn. (March 16, 2021) – GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is excited to introduce five new chairs to its already impressive catalog of camp and outdoor chairs.  “The new chairs for the 2021 season are in response to feedback from our customers and retailers,” says Jeff Polke, co-founder […]

OrthoLite introduces OrthoLite O-Therm, a thermal insole technology for cold-weather footwear protection. O-Therm offers the known benefits of open-cell PU-foam while combining light, insulative cold barrier protection with O-Therm’s aerogel thermal properties. For the consumer, this means feet stay warmer, they can stay outdoors longer, feel more comfortable, perform better and go farther in cold […]

W. L. Gore & Associates has published its 2020 Responsibility Update for the Fabrics Division that offers details on how it plans to use its newly introduced sustainability framework with “sound science, transparency, and cooperation in providing innovative solutions to both its customers and the industry,” said the company. The update also includes an interview […]

TransRockies Race Series named Easton Cycling as title partner of the TransRockies Gravel Royale’s four-day event, the Easton Cycling 4-Day Royal Flush. TransRockies and Easton Cycling will work together to grow participation for this new gravel event, which will be held in British Columbia, August 23-26, 2021. “We’ve been impressed with Easton’s commitment to creating […]

GCI Outdoor announced that 11 time Emmy winner Charlie Moore aka “The Mad Fisherman” as its brand ambassador.  Moore is the host and Executive Producer of “Charlie Moore Outdoors”and “Charlie Moore No Offense” aired worldwide on syndication, Amazon Prime Video and its Roku TV channel. Moore is also the host of the Boston Bruins “Bruins […]

Outdoor Research has expanded its Protective Essentials Collection this fall, adding two performance masks with built-in replaceable filters and a range of protective gear for face and hands. Key components of the mask and Protective Essentials products that incorporate a filter include:  The Essential Filter: Made In the USA, provides basic bacterial filtration and sub-micron […]

Forloh, a U.S. manufacturer of technical outerwear, is dropping its Forloh AllClima Rain and SoftShell Jackets for hunters embedded with Recco Reflectors. Forloh, is one of the first hunting brands to adopt Recco’s search technology for the hunt category. Recco “is working with search and rescue teams in the U.S. and around the world” to […]

TransRockies Race Series announced Felt Bicycles as the presenting sponsor of the TransRockies Gravel Royale. The stage race will take place in British Columbia on August 23-26, 2021. “We couldn’t be more excited to have Felt join us as a presenting sponsor,” said Aaron McConnell, President of TransRockies. “Their commitment to creating versatile, modern and fast […]

Tailwind athlete Courtney Dauwalter won the 2020 U.S. Big’s Backyard Ultra two years after a second-place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles), which was first set by Johan Steene of Sweden in 2018.  Team […]