Skechers Signs Kelly Brook as Endorser

Skechers has signed model, actress and television presenter Kelly Brook to appear globally in the footwear company’s multi-platform marketing and social media campaigns through 2015. The British-born star…

Skechers Signs Demi Lovato

Skechers signed Demi Lovato, multi-platinum selling recording artist and actress, to appear in the footwear company’s global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a Break”, &#8

Majestic Athletic Launches Player Trades Promotion

Majestic has launched its new Summer Trade Bummer Buster promotion. Now through July 31, Majestic will offer any customer who has purchased the jersey of a traded player through majesticathletic.com a coupon for 50 percent off toward another authentic col

Johnny Manziel Top 2014 NFL Jersey-Seller

Johnny Manziel, the 22nd overall pick in the in the 2014 NFL Draft by the Cleveland Browns, has the top selling NFL player jersey on NFLShop.com. The sales were based between Apr. 1 and July 17…

Boulder Running Co-Founder Exits

Mark Plaatjes, a co-founder of Boulder Running Co., has left the company following the chain's sale last year to Running Specialty Group. Product line manager Henry Guzman has also left the retailer, according to a report from the Daily Camera…

PHIT America Announces Three New Celebrity Ambassadors

PHIT America – the non-profit education and advocacy organization designed to combat the nation’s inactivity and obesity crisis – announces three new celebrity ambassadors. The additions include professional track athlete Keith Ricks, former U.S. Ro

VF’s Sports Brands’ Momentum Continues in Q2

VF Corp. reported better-than-expected quarterly profit as its Outdoor & Action Sports coalition racked up its third-straight quarter of double-digit growth. Sales in its Outdoor & Action Sports coalition rose 15.9 percent. The North Face was up 11 percen

Action Sports Firm Pacific Vector to Liquidate

Pacific Vector Holdings Inc., formerly known as Gatorz Inc., is liquidating its three subsidiaries – Ryderz Compound Inc., Reno Wilson Inc. (operating as Gatorz), and PVH DNA Inc. – through voluntary Chapter 7 bankruptcy petitions. The move was attribute