Skechers USA, Inc. will return to the Super Bowl with a commercial starring legendary baseball great Pete Rose featuring its Relaxed Fit line…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699

Louisville Slugger Signs Christian Yelich
Louisville Slugger signed Miami Marlins Gold-Glove-winning left fielder Christian Yelich, 23, to an endorsement deal. The company has signed more than 8,000 professional players over the decades, but Yelich marked the first time a Major Leaguer signed his

Oiselle Appoints Atsuko Tamura as President
Oiselle, a women’s athletic apparel brand, appointed Atsuko Tamura as president. Effective immediately, Tamura will join Founder and CEO Sally Bergesen in leading the rapidly growing company with a focus on operations, finance, strategic growth via
HanesBrands Q4 Earnings Leap
Aided in part by strong momentum for Champion in sporting goods and department store channels, HanesBrands Inc. racked up a robust fourth-quarter as well as record full-year profitability for the second consecutive year…
Under Armour Taps Ex-Nike Exec to Run Footwear
Under Armour announced that Peter Ruppe had joined the organization’s executive leadership team as SVP of footwear. Ruppe led Nike’s basketball business for a decade…
RSG Acquires Raleigh Running Outfitters
The Running Specialty Group (RSG), which is owned by The Finish Line, acquired Raleigh Running Outfitters. The addition adds to its October-2014 acquisition of Capital RunWalk, also in greater Triangle area…

Callaway Notches First Annual Profit Since 2008
Callaway Golf Co. trimmed its fourth-quarter loss, feeding a return to profitability for the year for the first time since 2008. The company still offered a cautious outlook for 2015 due to foreign exchange headwinds and uncertain golf market conditions.
Vista Outdoor’s Q3 Revenues Slide
Vista Outdoor, formerly the Sporting Group of Alliant Techsystems Inc. (ATK), reported sales slid 3.3 percent in its third quarter ended Dec. 28, to $506.9 million…

Nike Golf Signs Golfer Simin Feng
Nike Golf added Chinese professional golfer, Simin Feng, to its tour roster to represent the brand as a head-to-toe athlete…
DSW Inc. Announces Management Changes
DSW Inc. promoted Carrie McDermott, currently executive vice president, sales and operations, to executive vice president and chief operating officer as part of the promotion of several key executives. In other moves, Bill Jordan, EVP and general counsel,
Brunswick Corp’s Q4 Revenues Rise Double-Digits
Brunswick Corporation reported fourth-quarter revenues rose 13.5 percent to $938.6 million on strong sales across all three of its segments. Sales grew 8 percent at its Fitness segment, including Life Fitness, 10 percent in its Marine Engine segment and 2
2XU Signs World Champion Triathlete Craig Alexander
2XU has added professional athlete and World Champion Triathlete Craig “Crowie” Alexander and his triathlon coaching company Sansego to its growing portfolio of brand ambassadors…
HanesBrands Q4 Earnings Top Estimates
HanesBrands, the parent of Hanes, Champion and Gear for Sports, reported adjusted earnings per share jumped 49 percent in the fourth quarter on an 18 percent revenue gain. The gains reflected the acquisition of DBApparel and increases in its activewear se

New Balance Signs on as Sponsor of Cycle for Survival
New Balance will provide all apparel for Cycle for Survival indoor cycling rides in 2015, including participant T-shirts, instructor uniforms and performance athletic apparel under a new sponsorship agreement announced Thursday…

Deckers Misses Q3 Guidance on Uggs Shortfall
Deckers Brands reported earnings in its third quarter ended Dec. 31 rose 7.5 percent to $149.4 million, or $4.50, but missed its original guidance. Overall Ugg sales grew 6.5 percent but Ugg Classic styles declined due to a slow October and November selli