Thule Group, best known for its automobile accessory solutions for bike, equipment and storage attachments, said that it had invested $2.3 million in improvements to its global testing center in Hillerstorp, Sweden.
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
National Geographic Announces 2016 Adventurers of the Year
National Geographic announced its 2016 Adventurers of the Year, including climbers Tommy Caldwell and Kevin Jorgenson; ski mountaineers Chris Davenport, Christy Mahon and Ted Mahon; and ultrarunner Scott Jurek…
REI’s Reddit Hiccup Opens Dialogue Over Employee Frustrations
REI CEO Jerry Stritzke took to Reddit to promote the company's decision to close its stores on Black Friday, but the topic of questions quickly shifted to employee frustrations…
Hydrapak Selects PR Firm
Hydrapak, a collapsible bottle and reservoir hydration brand, hired Buffalo Brand Invigoration Group to lead a PR program spurring awareness, affinity and sales in the United States…
Squaw Valley Alpine Meadows Invests $9 Million in Improvements
Squaw Valley Alpine Meadows ski resort opened Nov. 12 and said it had invested more than $9 million in snow surface and chairlift technologies across both mountains…
Planet Fitness Q3 sales comps up 6.9 percent
Planet Fitness Inc., reported revenue up 8.4 percent to $68.8 million in the third-quarter, including a 6.9 percent rise in same-store sales.
Outdoor Prolink to Offer Outdoor Research Pro Deals
Outdoor Research has partnered with Outdoor Prolink to offer pro deals on its products to industry professionals like mountain guides and ski patrol who use outdoor gear daily for their jobs.
RootsRated.com Secures $2.5 Million Series A Investment
RootsRated.com, a Chattanooga,TN-based outdoor media platform, has secured a total of $2.5 million in a recent Series A funding round…
Fossil to Acquire Fitness Tracker Misfit for $260 Million
Watchmaker Fossil Group Inc. said it plans to acquire fitness tracking and wearable tech brand Misfit for $260 million…
Snow Peak Opens Brand Store in NYC’s SoHo Neighborhood
Snow Peak, a Japanese outdoor brand best known for its lightweight camp stoves and lighting, is opening of its second North American retail location in New York’s SoHo neighborhood…
Utah’s Departing Outdoor Rec Director Set Precedence for Other States
After 2.5 years on the job, Brad Petersen, Utah’s first-ever director of Office of Outdoor Recreation, is resigning to work in the private sector…
Under Armour Reorganizes Management Ahead of COO Departure
Under Armour Inc. announced a number of executive moves designed to streamline the company's strategic and operational initiatives and support the company’s long-term global growth plans, following the previous announcement of its COO's pl
Black Diamond Shifts Gears; Metcalf to Depart by End of Year
Black Diamond will part ways with its founder and CEO Peter Metcalf by the end of 2015, but ironically, it now aims to
look more like the brand Metcalf started 26 years ago…
Implus Goes Beyond Footwear Accessories With Fuelbelt Acquisition
The deal marked Implus’ third acquisition this year after Berkshire Partners made a majority investment in the company in April 2015, but more notably it’s the first acquisition outside Implus’ bread and butter of footwear accessories…
Dorel Appoints Global Head of Parts and Accesories at Cycling Sports Group
Dorel Sports, a segment of Dorel Industries, announced the promotion of Nick Larsen to global head of parts and accessories for its Cycling Sports Group…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal