Snow Peak, a Japanese outdoor brand best known for its lightweight camp stoves and lighting, is opening of its second North American retail location in New York’s SoHo neighborhood.
Located at 59 Crosby Street, the store will open its doors on Friday November 20.
In addition to Snow Peak’s apparel and high-end camping gear, the 2,200-square-foot SoHo Snow Peak Store will also carry a constantly evolving selection of brands that compliment an outdoor-inspired lifestyle.
“It is our mission to cultivate a community who lives life conscious of nature and to provide a respite from your urban life,” said Nate Borne, Snow Peak’s general manager. “We have so many friends in New York longing for nature and we see a great calling for us there.”
“Snow Peak has always been known for its high-end camping equipment, which is often found in traditional outdoor shops,” added Borne. “But our SoHo store will provide us an opportunity to tell the entire Snow Peak story and show how beautiful design can translate across our entire line of gear and apparel.”
In 2013, Snow Peak opened its first flagship store in the Pearl District of Portland, Oregon where the brand’s U.S. headquarters are located.
The concept of the new NYC Snow Peak Store is based on the pursuit of harmony with nature found in the Japanese countryside, Borne said. “It will be a fresh perspective for an outdoor store, giving customers an experience of nature within the city.”
Clean white walls surround a number of Ash wood fixtures and islands of rock and live plants. Locally crafted displays interact an adaptable ceiling-mounted system that supports the needs of a constantly evolving retail space.
Snow Peak enlisted the design/build team of Andrea Westerlind and Grant Blakeslee to create a space focused on elevated and artistic displays, in keeping with the Snow Peak’s clean and streamlined aesthetic.
Snow Peak will host a grand-opening party for local friends and fans on Dec. 4.
Snow Peak’s journey began in 1958, when its founder Yukio Yamai, an accomplished Japanese mountaineer, created his own line of gear out of the dissatisfaction with available products.
