Under Armour Inc. announced a number of executive moves designed to streamline the company's strategic and operational initiatives and support the company’s long-term global growth plans.
previously reported in October, Brad Dickerson, Under Armour's chief
operating officer and chief financial officer, will step down in
February to join Blue Apron, a leading recipe and fresh ingredient
Kip J. Fulks, previously the company's
president of footwear and innovation, has assumed new role to focus on
key development areas in the company's business. His initial focus will
turn to marketing in the acting role of chief marketing officer.
B. Stafford will continue to serve as chief merchandising officer and
has taken on an expanded role to oversee the company's footwear and
innovation groups. Stafford will oversee all aspects of the company's
product and product development for apparel, footwear and accessories,
including innovation, design and merchandising. Stafford will also be
responsible for oversight of the company's new category management
group, which will be led by Adam Peake, former executive vice president
of global marketing, who has been appointed executive vice president,
Peake will replace Terdema Ussery, who is
no longer with the company. Stafford will also oversee the sourcing,
planning and development functions within the company's supply chain.
Ussery, the former president of the Dallas Mavericks, had been hired in
July to steer an effort to a sports category focus organizational
structure that focuses on the needs of end consumer.
Karl-Heinz Maurath, previously the company's president, international,
has assumed the role of chief revenue officer. Maurath will lead all
global sales channels, including global wholesale, retail stores and
e-commerce, for all of the company's regions, which include North
America, Asia-Pacific, Europe, the Middle East and Africa, and Latin
America. Maurath will also assume responsibility for certain supply
chain functions, specifically global logistics.