Hydrapak, a collapsible bottle and reservoir hydration brand, hired Buffalo Brand Invigoration Group to lead a PR program spurring awareness, affinity and sales in the United States…

Through its own branded products and partnerships with dozens of OEMs – including Dakine, Salomon, Katadyn, GU and Ultimate Direction – Hydrapak’s focus categories include the outdoor, mountain biking, running, winter sports, tactical and active-lifestyle markets.

“With great partners working alongside us, we’re pushing the boundaries of design and innovation to redefine the future of hydration,” says Matt Lyon, CEO of Hydrapak. “By leveraging its deep network of contacts across the media landscape, Buffalo is ideally positioned to help shape and share our story.”

In addition to its best-selling reversible reservoirs, Hydrapak’s signature products include the Stash collapsible bottle. This combines soft TPU walls with a 3-D molded top and base that snap together when the bottle is empty, shrinking to a height of two inches. Available in 1 liter and 750ML sizes for easy storage and transport, the Stash is BPA & PVC Free, naturally anti-fungal and comes with a No-Leak lifetime warranty.

Hydrapak also recently debuted its Collapsible Run collection for competitive and recreational runners. This features the Ultraflask XL (600ML with drinking tube and bite valve), Ultraflask (450ML with bite valve) and Speedflask (300ML with bite valve), as well as the collapsible, eco-friendly Runner’s Cup for events with aid stations.

“Hydrapak products are engineered to perform in even the harshest conditions,” says Rich Katz, Managing Director of Buffalo. “The rise in awareness we will drive supports Hydrapak’s retailer relationships, adds value to its OEM partners and boosts consumer purchases.”

Headquartered outside Washington, DC, Buffalo Brand Invigoration Group has offices in New York, Denver, Eugene, Minneapolis, Richmond, Raleigh and San Antonio. Specializing in public relations, strategy development, integrated marketing, design and social media, Buffalo helps grow market share for leading sport, golf and lifestyle brands, destinations and communities.