RootsRated.com, a Chattanooga,TN-based outdoor media platform, has secured a total of $2.5 million in a recent Series A funding round.
“The investment positions the company for growth as a content engine and delivery platform for the outdoor industry, with early adoption in the travel and healthcare industries,” company officials said. “RootsRated will use the investment to continue to develop its proprietary turnkey content licensing software and custom content solutions for brand and retail partners.”
Since its founding in 2012, RootsRated.com continues to grow, including 17 full-time employees. Company officials said “several leading CEOs from the outdoor industry” participated in the investment as an avenue to create and deliver content to consumers.
“Brands and retailers are under a tremendous amount of pressure to create and distribute engaging content. When content achieves relevance on a personal and local level, it is more useful for the consumer and can provide fuel for the modern marketer to build awareness and generate leads. The challenge for most brand marketers is that the time required to create and distribute content that achieves the right mix can be overwhelming,” said RootsRated Founder and CEO Fynn Glover. “We’re establishing a network of expert outdoor content creators and delivering localized content to brands and retailers to help them think and function as publishers on a turnkey basis.”
RootsRated is a platform that connects people and brands with original content about the best outdoor experiences, handpicked by local outdoor experts and written by professional writers. RootsRated provides sponsored content and subscription-based content licensing to major brand partners in the outdoor, travel, and healthcare industries, including Marmot, Merrell, Outdoor Research, Utah Office of Tourism, BlueCross BlueShield of Alabama, and OrthoCarolina.
