How and why health clubs and classes need to shift gears to attract the 50-plus consumer. The wave of fitness boot camps, music-thumping spin classes and done-in-an-hour high-intensity workouts have helped revitalize the fitness industry, but have they left behind a significant consumer base? About one out of every three Americans are over the age […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Sneak Peek to Spring/Summer 2017
The North Face, yesterday, gave outdoor media in Boulder, CO a preview of what’s to come for spring/summer 2017, including an expansion of its Fuse Form technology, a foray into performance cushion footwear, and a broader view on how it plans to balance the business between its core outdoor roots and growing urban lifestyle markets. […]
Recreate, Recover, Repeat
Athletes get smart about training and recovery thanks to lightweight gear and increased education. Your customers are going longer, harder and faster in their pursuits. You’ve outfitted them with the right apparel, footwear and gear for the day… now how about the night and day after? The upstart training, recovery and sports medicine active lifestyle […]
Leatherman Promotes Ben Rivera to CEO
Leatherman Tool Group, Inc., parent to Leatherman multi-tools and LED light brand Ledlenser, promoted Ben Rivera to CEO. Rivera, who has been with the company for 25 years, most recently served as Leatherman brand president and will continue in that role in addition to running the parent company as CEO. “Over the last 25 years, […]
Champs Sports Opens Second Armoury In-Store Shop
Champs Sports launched its second store, The Armoury by Champ Sports, featuring Under Armour product. The Armoury At Champs Sports — which debuted at The Mall in Columbia (MD) last fall — is now open at its second location in the U.S. at Galleria Dallas in Dallas, TX. Beyond a wide collection of footwear, apparel […]
South Korea’s Zerogram Preps for U.S. Debut
South Korea-based Zerogram, a manufacturer of ultralight camping equipment, hired Chicago-based Clove Hitch Inc. as its lead advertising agency in preparation for its North American debut in 2016.
Sierra Designs Seeks New Brand Manager After Glavin Departs
Sierra Designs and its brand manager Mike Glavin have parted ways. The specialty outdoor brand, now owned by Exxel Outdoors, is seeking a new leader…
Retailers Spreading Out Holiday Promotions
While consumers have become accustom to Christmas decorations in stores the first week in November, they’re also now seeing earlier holiday promotions and discounts, previously reserved for Black Friday…
CGPR Names Nicole Kieser Senior Vice President
Consumer lifestyle public relations firm, which services industry accounts including Adidas Outdoor and W.L. Gore., named Nicole Kieser as senior vice president…
Garmin to Modify SideVu Sonars in Wake of Ruling
While Garmin plans to appeal an ITC ruling saying that it infringed upon a Johnson Outdoor patent, it will modify the first-generation of its SideVu scanning sonars to address the the legal decision…
New Presidents For Chaco, Lifestyle Group at Wolverine
Wolverine World Wide Inc. named Richie Woodworth as president of the its Lifestyle Group, which includes the Sperry, Stride Rite, Keds, and Hush Puppies brands. And it named Seth Cobb president of its Chaco brand…
Smart Fitness Apparel Gets a $35.5 Million Boost
Smart fitness clothing got a boost this past week as upstart Athos secured a $35.5 million investment led by Social Capital…
Forest Service Approves Breckenridge Summer Expansions
The U.S. Forest Service has given Vail Resorts Inc. a final approval to expand summer activities at its Breckenridge Ski Resort in Colorado, including zip lines, obstacle courses and more mountain biking and hiking trails…
Alite Designs/Boreas Gear Hire North American Sales Manager
Outdoor sister brands Alite Designs and Boreas Gear have hired Elliott Nolan as their new North American Sales Manager…
Pertex to Debut Tougher Fabrics for 2016
Pertex will debut a new fabric at this year's winter trade shows that utilizes interlocking, diamond-shaped filaments for more abrasion resistance and improved water-beading properties…
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