Consumer lifestyle public relations firm, CGPR, which services industry accounts including Adidas Outdoor and W.L. Gore., named Nicole Kieser as senior vice president.

Kieser, who brings over 17 years of newsroom and public relations agency management experience, will oversee client relationships, planning and execution of programs, agency growth initiatives and managing the CGPR team. Her appointment is effective November 23, 2015.

Kieser has deep roots in the Boston news community, most recently having worked as planning manager at Fox 25 News, planning coverage of major news events and supervising the digital and segment producer teams. Prior to Fox 25 News, she worked as the assignment manager at New England Cable News. In addition, Kieser served as vice president for news operations/director of television relations at Regan Communications Group. Previously, Kieser was press secretary for the 2006 Mihos Campaign for Governor. She has been a member of the Board of Overseers for Salem State University since 2012.

“Nicole’s rich talent in agency management, journalism and her roots in the Boston community are exactly what we need for our future growth,” said Chris Goddard, founder and president of CGPR. “The instinct she has built over years covering the most tragic events to sports to uplifting stories will be of great benefit to our clients. As we chart our next phase, CGPR 2.0, we look forward to having Nicole play a leading role and welcome her to the CGPR family.”

“I consider it an honor to join the CGPR team,” said Kieser. “I look forward to working with an amazing selection of iconic companies and international brands; I am grateful for the opportunity to be a part of CGPR’s future successes.”

Established in 1993, CGPR’s specializes in apparel, fashion, fitness, hospitality, outdoor, sports, travel and winter sports, among others. CGPR’s experience includes adidas Outdoor, Canada Goose, Intrawest, Moncler, Pimacott, Vail Resorts Management company, and Wilson Tennis, among others. In addition, CGPR has a proven track record in component brands including PrimaLoft, Microban, and W.L. Gore & Associates.