Author: Teresa Hartford

Honey Stinger debuted its Oat + Honey Bar. The brand’s products fuel “more than 1,000 professional and collegiate athletic teams, along with countless athletes and fitness enthusiasts.” Honey Stinger products fit an active person’s three nutritional categories—”Prepare, Perform and Recover.”  The new Oat + Honey Bar fits into the “Prepare” category featuring a pre-workout blend of carbs, fat […]

Limar USA, LLC continues to grow and expand by introducing new products for Spring 2023 and adding more sales representatives to cover key markets.  “We are extremely excited about our expanding collection of helmet models, including supporting the Astana team with a new road model, ” said Giovanni Caporali, co-president. “We will also add more […]

Snipes and Adidas Originals are releasing a new sneaker in honor of Detroit, dropping on March 13. The Adidas Forum Low “Detroit”, a Snipes exclusive shoe, pays homage to the Motor City. The classic Adidas silhouette in a black and gold colorway includes “I Am Detroit” on the strap. The sneaker also has a tear-away […]

“With four in ten (43 percent) of women starting to hike during the pandemic,* Adidas Terrex is driven to develop products specifically designed for this growing community,” said the brand in a release. To address the demographic, Adidas launched the Terrex WMN Hiker Mid Rain.Rdy, a hiking shoe developed for the female anatomy. The design was “informed […]

Igloo announced its latest official sports licensing partnership by releasing its first Collegiate Series of Playmate coolers.  Igloo partnered with 13 top U.S. universities on team-branded Playmate Elite coolers, the first to launch within the brands multi-product Collegiate Series.      “Our coolers have been vital among athletes and fans for decades, so it endlessly […]

Rab, owned by Equip Outdoor Technologies, Ltd., reported it would launch its first adventure bike collection this spring, called Cinder. Tim Fish, equip product director, said, “Off-road cycling adventures require immense versatility, dealing with terrain, pace and fickle weather. We have over 40 years of knowledge and experience crafting clothing and equipment to manage these conditions. […]

Zamberlan, the third-generation, handcrafted Italian bootmaker, reported it will launch the 335 Circe Low GTX women’s boot on April 15, at select specialty retailers and online at ZamberlanUSA.com, expanding its Circe collection. The Circe Low GTX suits fast and light outdoor pursuits in various weather conditions and terrain, marrying the comfort of a trail runner […]

Kane Footwear, the manufacturer of sustainable active recovery footwear, launched its first kids’ collection. The Revive Kids collection in sizes C11-13 and J1-2 comes in Charcoal Black, White Pacific, White Caramel, and Bubblegum Pink. “We’re excited to expand our Revive slip-on to kids’ sizing,” John Gagliardi, founder and CEO of Kane Footwear, said. “Many of […]

Enduro Bearings’ 2023 ambassador program includes returning teams, individuals, and new U.S. and UK athletes. While the list is rider-centric, the company said it would announce its ambassador mechanics in an upcoming release. Athletes will compete in various cycling disciplines using Enduro’s XD15 bearings and components, patent-pending Maxhit bottom brackets and headsets, Max pivot bearings, and Directline derailleur pulleys. Enduro’s ambassador program […]

Nordica released its 2024 line with additions and changes ranging from racing to resort to the backcountry. “After years of relentless R&D, we are amped to launch these two new top-of-the-line ski boot collections. One serves the racing and high-performance skiers while the other serves the modern adventure-seeking all-mountain skier,” said Sam Beck, Nordica North America’s […]

Skechers added Nuria Roca, born in Moncada, Valencia, as the new face of the global lifestyle brand in the Spanish market. As the first local Skechers ambassador in Spain, the television and radio presenter, actress, writer, and social media influencer with more than one million social network followers will appear in multi-platform campaigns for Skechers […]

Addressing what they see as the future of mountain bike design, Alchemy Bikes,  a fabricator-to-rider boutique bike manufacturer, updated its Arktos line of full-suspension carbon mountain bikes for 2023 with longer rear travel on two of its popular models.  The new Arktos 125 and Arktos 140 were increased by 5mm for rear travel, with the new […]

Eastern Mountain Sports (EMS) and brand partner Cotopaxi collaborated on a second release of a limited edition, co-branded product in support of the Adirondack Mountain Club.  The EMS x Cotopaxi ADK Teca Half-Zip Windbreaker features a topographic map of the Adirondack Mountains and EMS colorway, a design unique to the partnership, and made with 100 […]

Motocaddy, the electric trolley brand, introduced a remote-controlled electric caddy with touchscreen GPS for golfers. The M7 GPS, part of Motocaddy’s M-Series range, features an integrated GPS with green visuals; front, middle and back distances; and hazard information across more than 40,000 pre-loaded courses. It also incorporates the benefits of the M7 Remote model, including a rechargeable […]