Mountaineer Reinhold Messner and his wife Diane will become advisors and exclusive members of the Brand Council at Jack Wolfskin. The Messners and other international members will work with Jack Wolfskin to develop strategic sustainability concepts and long-term rewilding projects within the newly founded Brand Council. Rewilding is part of Jack Wolfskin‘s Brand Reset. The […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Suunto Releases Vertical GPS Adventure Watch
“As its name states, the Suunto Vertical is a watch for those aiming to keep moving upwards and onwards, always improving their potential in the outdoors. Its robustness, its size, plus the free online maps wherever you are in the world tell you everything you need to know. This is a watch for people who […]
Adidas Signs 2023 WNBA Draft Pick To Team Roster
Adidas Basketball reported that the 2023 WNBA Draft first overall pick, Aliyah Boston, is the newest addition to the brand’s women’s basketball roster. “We are beyond excited to welcome Aliyah to our Adidas Basketball family. She exudes strength, resilience, versatility, and natural skill that is unmatched. I know she’ll leave a lasting impact on the […]
Converse x FRGMT Weapon Drops May 11
The Converse Weapon was worn on-court in 1986, becoming a cultural icon in basketball. Collaborating with fragment’s Hiroshi Fujiwara, the updated Converse Weapon releases May 11 with a coordinating apparel collection. Featuring a full leather upper, the Converse x FRGMT Weapon’s color-blocking lands along the Y-bar, collar underlay, Star Chevron logo underlay and toe box. […]
Puma Hoops x Breanna Stewart Launch Stewie 2 Ruby
Puma x WNBA, MVP and Champion Breanna Stewart will launch the Stewie 2 Ruby ahead of the 2023 season.—named after her daughter, Ruby, inspired by motherhood. “As I began creating my second signature shoe with PUMA, I knew I wanted to name it after my daughter, Ruby. Not only to symbolize the incredible bond I […]
Velous Footwear Introduces Hoya Adjustable Recovery Slide
Velous Footwear expanded its line of recovery sandals with the Hoya Adjustable Slide, created to help feet, ankles, knees, and legs recover quickly from participation in sports or strenuous activities, with the brand’s patent-pending Tri-Motion Technology. “The Hoya Adjustable Slide rounds out our recovery sandal lineup and features an adjustable upper for a custom fit,” […]
Skechers Sponsors Pickleball Canada National Championship
Skechers reported it signed an agreement naming the brand as the Official Footwear Sponsor of the Pickleball Canada National Championship, beginning with the 2023 season. “We launched Skechers Viper Court footwear to a positive reaction from the pickleball community, athletes and fans,” said Michael Greenberg, president of Skechers. “Skechers currently sponsors every major elite professional pickleball tour […]
Adidas Five Ten Introduces First Downcountry Bike Shoe
Adidas Five Ten’s Kestrel BOA is a “downcountry” shoe that pairs XC performance with FiveTen’s gravity and mountain bike expertise. For decades, Adidas Five Ten, the manufacturer of performance bike footwear, has provided technical advancements for riders of all abilities and multiple disciplines. The brand developed the Kestrel BOA, a lightweight, clip-in shoe with gravity-inspired […]
Mountain Equipment Company Launches Technical Backpacks For Spring 2023
Mountain Equipment Company (MEC) launched seven technical backpacks for Spring 2023. For going fast and light, the SERRATUS Pace UL 25 and 40 is an ultralight pack made for hikers and runners who want to tick off mileage efficiently. The Vista 45L and 70L backpack makes carrying heavy loads comfortable for multi-day adventures and adventure travel. The Zephyr 45L and 60L packs […]
Puma x Liberty’s Latest Collab Is In Full Bloom
Puma and Liberty partnered again on a new range of floral designs channeling the spirit of the 1960s, using Liberty’s archive of floral prints. The collaboration also pays homage to London’s storied florists and flower shops, from Hackney’s rustic markets and flower stalls to the ornate bouquets created by Chelsea’s prestigious florists. Mixing prints and embroidery […]
Alexis Sablone’s First Performance Signature Shoe—Converse AS-1 Pro—To Debut
Alexis Sablone, pro skateboarder, architect, sculptor, painter, and producer, debuts the Converse AS-1 Pro, her performance signature shoe, made for “the modern creative and skateboarder alike.” The AS-1 Pro is a design collaboration between Converse and Sablone that takes inspiration from Converse basketball and court silhouettes of the 1980s with comfort features for skaters. The […]
Adidas Originals x Bad Bunny Release Campus Wild Moss Shoe
To celebrate Bad Bunny’s performance and the shoe that left its mark on the Coachella Valley Music and Arts Festival, Adidas x Bad Bunny return with the global launch of Campus Wild Moss timed with Spring season colors. Contoured outsoles, three stripes and casual style for days showcase “class Campus footwear but this time with […]
Skechers Confirmed Doja Cat Is The Brand’s First Artist-in-Residence
“Skechers has given me a new canvas to create, and I can’t wait to show everyone what we are building,” said Doja Cat, who wore a custom dress made from deconstructed Skechers Uno fashion sneakers during her performance at the TIME100 gala in New York on Wednesday night. Grammy award-winning Doja Cat made her first […]
Adidas Originals To Release Second Collab With Sporty & Rich
Adidas Originals and the Los Angeles, CA-based label Sporty & Rich present a second collaborative collection centered on “cutting through the chaos of modern life.”The designs seek to “stand for an entire way of living,” with a “carefully considered selection” of footwear and apparel. Vintage sportswear references are present throughout the Adidas Originals x Sporty […]